Jamie Kern Lima

Every one of those department stores, those big beauty retailers, this is what they would say over and over to me. First of all, they said no for three years straight. And I sent samples everywhere. And none of them believed at the time that this idea of a product that works for people with skin issues. And we show it on all ages and real people and sizes and skin tones.

Every one of those department stores, those big beauty retailers, this is what they would say over and over to me. First of all, they said no for three years straight. And I sent samples everywhere. And none of them believed at the time that this idea of a product that works for people with skin issues. And we show it on all ages and real people and sizes and skin tones.

And they would always say this to me. These words exactly. Women will only buy makeup from images of unattainable aspiration. It was always those two words, unattainable, which means you can't even look like that because it's not real. And I think one of the most important things is...

And they would always say this to me. These words exactly. Women will only buy makeup from images of unattainable aspiration. It was always those two words, unattainable, which means you can't even look like that because it's not real. And I think one of the most important things is...

that I wish I knew with more certainty sooner is that you can never let anyone else's doubt about you turn into doubt in your own head. And it is so important to what we were talking about for whatever that looks like for you to get still, to pray, to meditate, to learn how to hear your knowing and Because I think your knowing, that is what you listen to.

that I wish I knew with more certainty sooner is that you can never let anyone else's doubt about you turn into doubt in your own head. And it is so important to what we were talking about for whatever that looks like for you to get still, to pray, to meditate, to learn how to hear your knowing and Because I think your knowing, that is what you listen to.

Not any of the no's happening around you, right? Yeah.

Not any of the no's happening around you, right? Yeah.

I want to call out one thing you just said about planting the seeds, because it's so easy if all of a sudden our timeline's being pushed out or something. We think we did something wrong. We think, oh, everyone else sure looks like they have it together on social media or whatever. It must just be me. Because a lot of times when you look at companies or you look at businesses or anything online,

I want to call out one thing you just said about planting the seeds, because it's so easy if all of a sudden our timeline's being pushed out or something. We think we did something wrong. We think, oh, everyone else sure looks like they have it together on social media or whatever. It must just be me. Because a lot of times when you look at companies or you look at businesses or anything online,

You know, you see the outcome or the external. Yes.

You know, you see the outcome or the external. Yes.

Yes.

Yes.

Yes. Yes. And I'm thinking about a famous quote that says, I think it's Brendan Burchard, that says like, you're not scared to start. You're scared to have other people see you starting small.

Yes. Yes. And I'm thinking about a famous quote that says, I think it's Brendan Burchard, that says like, you're not scared to start. You're scared to have other people see you starting small.

That is so hard. I had no idea how many no's I would get. No's from amazing experts in the beauty industry, no's from some of my favorite stores I would shop at. I mean, I would send our samples to And finally, Megan, all of the like really high profile buyers and this and that, they were all saying no. So I started, I was like, okay, I've just got to get our product so good.

That is so hard. I had no idea how many no's I would get. No's from amazing experts in the beauty industry, no's from some of my favorite stores I would shop at. I mean, I would send our samples to And finally, Megan, all of the like really high profile buyers and this and that, they were all saying no. So I started, I was like, okay, I've just got to get our product so good.

This is going to, and I felt in my gut it was going to work, but like nothing around me said that my gut was right. So I started stalking LinkedIn going, let me just find everyone who works at Sephora now. You might have their position and Ulta Beauty and all the department stores and QVC. Let me just send them all samples. And I mean, it was just like over and over and over.

This is going to, and I felt in my gut it was going to work, but like nothing around me said that my gut was right. So I started stalking LinkedIn going, let me just find everyone who works at Sephora now. You might have their position and Ulta Beauty and all the department stores and QVC. Let me just send them all samples. And I mean, it was just like over and over and over.