Jamie Kern Lima

Whether someone believes in God or the universe, whatever they might believe, I believe so often in our life, like our greatest setbacks can actually be God's setups for what we're actually supposed to do next, right?

Whether someone believes in God or the universe, whatever they might believe, I believe so often in our life, like our greatest setbacks can actually be God's setups for what we're actually supposed to do next, right?

You know, I've never said this before. I've never shared this before, but I believe that that gut feeling and when I get those gut feelings, I believe it's how God talks to me. And I wait until I feel that gut feeling. And I remember having this moment where I'm like, what if I can

You know, I've never said this before. I've never shared this before, but I believe that that gut feeling and when I get those gut feelings, I believe it's how God talks to me. And I wait until I feel that gut feeling. And I remember having this moment where I'm like, what if I can

figure out how to launch a product that if it works for me, it's probably going to help a whole bunch of other people. Maybe there's all these other people that can't find makeup that will cover. And then I had this aha moment, as Oprah would call it, aha moment where I was like, wait a minute, I've

figure out how to launch a product that if it works for me, it's probably going to help a whole bunch of other people. Maybe there's all these other people that can't find makeup that will cover. And then I had this aha moment, as Oprah would call it, aha moment where I was like, wait a minute, I've

I've never seen a woman with bright red bumpy skin all over her face selling a product saying, this is amazing. And I love the beauty commercials. I love them and the ads in magazines. And I always aspired to look like that. But deep down inside, they always made me feel like I wasn't enough. And it was this why that hit me. I was like, wait a minute.

I've never seen a woman with bright red bumpy skin all over her face selling a product saying, this is amazing. And I love the beauty commercials. I love them and the ads in magazines. And I always aspired to look like that. But deep down inside, they always made me feel like I wasn't enough. And it was this why that hit me. I was like, wait a minute.

What if I could launch a business where I put real people as models, like every age and shape and size and skin tone and skin challenge? And that was such new thinking then. Yes.

What if I could launch a business where I put real people as models, like every age and shape and size and skin tone and skin challenge? And that was such new thinking then. Yes.

I'm going to jump out of my chair talking about this or cry one or the other, because I'm so passionate about this. And it was like this why that was bigger than me. It's like, wait a minute. If I can put real people as models, call them beautiful and mean it.

I'm going to jump out of my chair talking about this or cry one or the other, because I'm so passionate about this. And it was like this why that was bigger than me. It's like, wait a minute. If I can put real people as models, call them beautiful and mean it.

Like what if, what if in some small way I could shift the definition of beauty and the whole beauty industry for every little kid out there who's about to start doubting themselves and My honeymoon flight to South Africa, I wrote the business plan, came back, quit my job. My husband quit his job. We just went all in, right? I leaned on that knowing and that why. I'm like, I've got to go for this.

Like what if, what if in some small way I could shift the definition of beauty and the whole beauty industry for every little kid out there who's about to start doubting themselves and My honeymoon flight to South Africa, I wrote the business plan, came back, quit my job. My husband quit his job. We just went all in, right? I leaned on that knowing and that why. I'm like, I've got to go for this.

We went all in. We poured every penny of savings we have into the business.

We went all in. We poured every penny of savings we have into the business.

Yeah.

Yeah.

Yes. After we poured all our savings in, after we figured out a product that actually worked for me, we did hundreds of iterations of a formula, here's what I didn't know. I thought, oh my gosh, if the product's great and our mission is so great, it's just going to work. It's just going to sell. It's just going to be huge. Oh, my gosh.

Yes. After we poured all our savings in, after we figured out a product that actually worked for me, we did hundreds of iterations of a formula, here's what I didn't know. I thought, oh my gosh, if the product's great and our mission is so great, it's just going to work. It's just going to sell. It's just going to be huge. Oh, my gosh.