Jamie Kern Lima

Okay.

Okay.

Well, and you being my friend, you know a whole lot more than everyone else. And I actually feel most people don't know the story. I think they just see like what the press says, which is Denny's Waitress builds billion dollar company. Oh my gosh. But it's all the beats in between that are the story. Yes. Yes. And how this all started was not only me identifying a problem I couldn't

Well, and you being my friend, you know a whole lot more than everyone else. And I actually feel most people don't know the story. I think they just see like what the press says, which is Denny's Waitress builds billion dollar company. Oh my gosh. But it's all the beats in between that are the story. Yes. Yes. And how this all started was not only me identifying a problem I couldn't

really solve with anything out there, but then realizing there was a whole bunch of other women that, like me at the time, felt unseen by the beauty industry. And sticking to the authenticity of the mission of that is how we entered an industry and literally became the largest luxury makeup company in the country. Mm-hmm.

really solve with anything out there, but then realizing there was a whole bunch of other women that, like me at the time, felt unseen by the beauty industry. And sticking to the authenticity of the mission of that is how we entered an industry and literally became the largest luxury makeup company in the country. Mm-hmm.

But growing up, I always thought, oh, I'm going to host a talk show one day. I would sit in my living room and watch Oprah every single day. And I just felt that, like, I'm going to do that one day. So I did all the jobs to get to that point. And I was anchoring the news and I was moving up in markets. And I thought this was my dream job. I thought this is what I'm going to do forever.

But growing up, I always thought, oh, I'm going to host a talk show one day. I would sit in my living room and watch Oprah every single day. And I just felt that, like, I'm going to do that one day. So I did all the jobs to get to that point. And I was anchoring the news and I was moving up in markets. And I thought this was my dream job. I thought this is what I'm going to do forever.

And I have hereditary rosacea, which there's no cure for it. I had gone to every dermatologist at the time. And I was in Portland, Oregon. And I was live on the air and I hear in my earpiece from the producer, there's something on your face. There's something on your face. You need to wipe it off. You need to, and I'm live. And you know, he was just trying to help me.

And I have hereditary rosacea, which there's no cure for it. I had gone to every dermatologist at the time. And I was in Portland, Oregon. And I was live on the air and I hear in my earpiece from the producer, there's something on your face. There's something on your face. You need to wipe it off. You need to, and I'm live. And you know, he was just trying to help me.

And I remember kind of knowing what it was, but just figuring I'll fix it during the break. So during the commercial break, I looked down in my compact and I tried to cover it up. It was my rosacea. Was coming through. Yeah. And it's, it gets really red and bumpy. And just for everyone listening, like imagining like the way desert clay looks, it cracks.

And I remember kind of knowing what it was, but just figuring I'll fix it during the break. So during the commercial break, I looked down in my compact and I tried to cover it up. It was my rosacea. Was coming through. Yeah. And it's, it gets really red and bumpy. And just for everyone listening, like imagining like the way desert clay looks, it cracks.

So that hot HD lights, it was breaking up my makeup and the red was coming through like cracks all over. So I went to cover it up. And for the first time ever, it wouldn't cover.

So that hot HD lights, it was breaking up my makeup and the red was coming through like cracks all over. So I went to cover it up. And for the first time ever, it wouldn't cover.

Initially, I felt scared and worried. And then when it wouldn't cover for the first time, I actually entered what I would describe as a big season of self-doubt. because I started spending my paycheck on all the products out there, and I couldn't find anything that worked.

Initially, I felt scared and worried. And then when it wouldn't cover for the first time, I actually entered what I would describe as a big season of self-doubt. because I started spending my paycheck on all the products out there, and I couldn't find anything that worked.

And so I would be anchoring the news live on the air, and you're talking to millions of people, and then I'd hear in my earpiece, it seems to be back again. It's still there. Oh, no, it's still there. We could still see. And so I would be talking, but I would be thinking thoughts like, am I going to get fired? Am I costing the station rating? Are people changing the channel right now? And

And so I would be anchoring the news live on the air, and you're talking to millions of people, and then I'd hear in my earpiece, it seems to be back again. It's still there. Oh, no, it's still there. We could still see. And so I would be talking, but I would be thinking thoughts like, am I going to get fired? Am I costing the station rating? Are people changing the channel right now? And

Here's what I want to say to anyone who's gone through struggles. A lot of the greatest businesses are launched out of those problems. And, you know, faith is a big deal for me in my life, but I do think this is a universal principle.

Here's what I want to say to anyone who's gone through struggles. A lot of the greatest businesses are launched out of those problems. And, you know, faith is a big deal for me in my life, but I do think this is a universal principle.