Jamie Loftus

if you've managed to make it to fall 2024 without having the word tradwife shoved in your face congratulations and sorry because i am going to tell you what it is tradwife content is a social media trend from about the last half decade where women create lifestyle content and make lifestyle changes to more closely align with traditional gender roles with an emphasis on the beauty of a return to old time values

if you've managed to make it to fall 2024 without having the word tradwife shoved in your face congratulations and sorry because i am going to tell you what it is tradwife content is a social media trend from about the last half decade where women create lifestyle content and make lifestyle changes to more closely align with traditional gender roles with an emphasis on the beauty of a return to old time values

if you've managed to make it to fall 2024 without having the word tradwife shoved in your face congratulations and sorry because i am going to tell you what it is tradwife content is a social media trend from about the last half decade where women create lifestyle content and make lifestyle changes to more closely align with traditional gender roles with an emphasis on the beauty of a return to old time values

So TikTok's about making meals from scratch for five hours, defining oneself primarily as a wife and a mother, rejecting or abandoning a career outside the home, and being generally deferential to the patriarch, whether that's a husband or father or priest. Not all trad wives are Mormons. Hashtag not all trad wives. Not even close.

So TikTok's about making meals from scratch for five hours, defining oneself primarily as a wife and a mother, rejecting or abandoning a career outside the home, and being generally deferential to the patriarch, whether that's a husband or father or priest. Not all trad wives are Mormons. Hashtag not all trad wives. Not even close.

So TikTok's about making meals from scratch for five hours, defining oneself primarily as a wife and a mother, rejecting or abandoning a career outside the home, and being generally deferential to the patriarch, whether that's a husband or father or priest. Not all trad wives are Mormons. Hashtag not all trad wives. Not even close.

And I'm not going to tackle the topic of trad wife content wholesale in this episode.

And I'm not going to tackle the topic of trad wife content wholesale in this episode.

And I'm not going to tackle the topic of trad wife content wholesale in this episode.

What you need to know is the term trad wife shouldn't be conflated with stay-at-home moms because while trad wife creators are moms and at home with the children, making trad wife content is, for my money, a separate job from the actual parenting because being a stay-at-home parent is a job, although most cultures are not conditioned to view that labor as valid.

What you need to know is the term trad wife shouldn't be conflated with stay-at-home moms because while trad wife creators are moms and at home with the children, making trad wife content is, for my money, a separate job from the actual parenting because being a stay-at-home parent is a job, although most cultures are not conditioned to view that labor as valid.

What you need to know is the term trad wife shouldn't be conflated with stay-at-home moms because while trad wife creators are moms and at home with the children, making trad wife content is, for my money, a separate job from the actual parenting because being a stay-at-home parent is a job, although most cultures are not conditioned to view that labor as valid.

Radwife content looks beautiful, high on aesthetic and low on practicality, showing only the aesthetically pleasing parts of the nuclear family and rarely any of the struggle or mess. There's a sense of self-surveillance to this content, an appearance of perfection in the home and family that's projected to the public, and often visual signifiers that harken back to mid-20th century America.

Radwife content looks beautiful, high on aesthetic and low on practicality, showing only the aesthetically pleasing parts of the nuclear family and rarely any of the struggle or mess. There's a sense of self-surveillance to this content, an appearance of perfection in the home and family that's projected to the public, and often visual signifiers that harken back to mid-20th century America.

Radwife content looks beautiful, high on aesthetic and low on practicality, showing only the aesthetically pleasing parts of the nuclear family and rarely any of the struggle or mess. There's a sense of self-surveillance to this content, an appearance of perfection in the home and family that's projected to the public, and often visual signifiers that harken back to mid-20th century America.

So if this makes sense, tradwives don't look like stay-at-home moms. They look like the advertisements of stay-at-home moms. And so much of what makes their content appealing is that an incredibly difficult lifestyle to achieve is made to seem easy, attractive, and morally correct.

So if this makes sense, tradwives don't look like stay-at-home moms. They look like the advertisements of stay-at-home moms. And so much of what makes their content appealing is that an incredibly difficult lifestyle to achieve is made to seem easy, attractive, and morally correct.

So if this makes sense, tradwives don't look like stay-at-home moms. They look like the advertisements of stay-at-home moms. And so much of what makes their content appealing is that an incredibly difficult lifestyle to achieve is made to seem easy, attractive, and morally correct.

Because if you're making lifestyle content of any kind, whether you personally or morally endorse the lifestyle, you're working in sales. I hate to break it to you. How many hot dogs have I sold by accident? Incalculable.

Because if you're making lifestyle content of any kind, whether you personally or morally endorse the lifestyle, you're working in sales. I hate to break it to you. How many hot dogs have I sold by accident? Incalculable.