Jamie Loftus

Because if you're making lifestyle content of any kind, whether you personally or morally endorse the lifestyle, you're working in sales. I hate to break it to you. How many hot dogs have I sold by accident? Incalculable.

The trad life space is predominantly white, but possibly more diverse than you might expect.

The trad life space is predominantly white, but possibly more diverse than you might expect.

The trad life space is predominantly white, but possibly more diverse than you might expect.

There is an active Black trad life community who, according to a Refinery29 piece by Nyla Burton in late 2022, believe that, quote, "...traditional marriage is the key to Black women's liberation from being overworked, economic insecurity, and the stress of trying to survive in a world hostile to our survival and existence."

There is an active Black trad life community who, according to a Refinery29 piece by Nyla Burton in late 2022, believe that, quote, "...traditional marriage is the key to Black women's liberation from being overworked, economic insecurity, and the stress of trying to survive in a world hostile to our survival and existence."

There is an active Black trad life community who, according to a Refinery29 piece by Nyla Burton in late 2022, believe that, quote, "...traditional marriage is the key to Black women's liberation from being overworked, economic insecurity, and the stress of trying to survive in a world hostile to our survival and existence."

Tradwife content is popular across a lot of religions, but what's consistent across these communities is a feeling of performance and this aesthetic of either mid-century housewives or cottagecore.

Tradwife content is popular across a lot of religions, but what's consistent across these communities is a feeling of performance and this aesthetic of either mid-century housewives or cottagecore.

Tradwife content is popular across a lot of religions, but what's consistent across these communities is a feeling of performance and this aesthetic of either mid-century housewives or cottagecore.

In my opinion, there's very little intimacy to these posts in spite of the fact that we're seeing inside of a family's home and usually seeing their children who are, make no mistake, a part of the business model. While I totally get why the content is so appealing, it does feel like a performance. and a very effective one.

In my opinion, there's very little intimacy to these posts in spite of the fact that we're seeing inside of a family's home and usually seeing their children who are, make no mistake, a part of the business model. While I totally get why the content is so appealing, it does feel like a performance. and a very effective one.

In my opinion, there's very little intimacy to these posts in spite of the fact that we're seeing inside of a family's home and usually seeing their children who are, make no mistake, a part of the business model. While I totally get why the content is so appealing, it does feel like a performance. and a very effective one.

I mean, I'm like a militant feminist, and I would be lying if I said I hadn't seen a few tradwife posts that made me feel like I was living my life the wrong way. But neutral statement, these posts are a performance. Think of it like this.

I mean, I'm like a militant feminist, and I would be lying if I said I hadn't seen a few tradwife posts that made me feel like I was living my life the wrong way. But neutral statement, these posts are a performance. Think of it like this.

I mean, I'm like a militant feminist, and I would be lying if I said I hadn't seen a few tradwife posts that made me feel like I was living my life the wrong way. But neutral statement, these posts are a performance. Think of it like this.

The Donna Reed Show very effectively sold the idea of Donna Reed as a nuclear housewife and mother that lived in this effortless way and in reality was a television show that was produced by its star and that the real Donna Reed was a multi-hyphenate creative and a TV pioneer who was selling the idea of this housewife rather than actually living that life herself.

The Donna Reed Show very effectively sold the idea of Donna Reed as a nuclear housewife and mother that lived in this effortless way and in reality was a television show that was produced by its star and that the real Donna Reed was a multi-hyphenate creative and a TV pioneer who was selling the idea of this housewife rather than actually living that life herself.

The Donna Reed Show very effectively sold the idea of Donna Reed as a nuclear housewife and mother that lived in this effortless way and in reality was a television show that was produced by its star and that the real Donna Reed was a multi-hyphenate creative and a TV pioneer who was selling the idea of this housewife rather than actually living that life herself.

From a social media perspective, the tradwife phenomenon has a lot in common with a pattern that we talk about on this show all the time. A lot of the reason we're still talking about this content is because there's been so much backlash and outrage toward it.