Jamie Loftus

From a social media perspective, the tradwife phenomenon has a lot in common with a pattern that we talk about on this show all the time. A lot of the reason we're still talking about this content is because there's been so much backlash and outrage toward it.

From a social media perspective, the tradwife phenomenon has a lot in common with a pattern that we talk about on this show all the time. A lot of the reason we're still talking about this content is because there's been so much backlash and outrage toward it.

Since it became popular in the early 2020s, left-leaning feminists who believe that the tradwife trend harkens a dangerous period of regression as the American people's right to bodily autonomy slowly and surely slips into the very mid-century timeframe that tradwives so often portray. In this outrage, does help to fuel the success of the influencers.

Since it became popular in the early 2020s, left-leaning feminists who believe that the tradwife trend harkens a dangerous period of regression as the American people's right to bodily autonomy slowly and surely slips into the very mid-century timeframe that tradwives so often portray. In this outrage, does help to fuel the success of the influencers.

Since it became popular in the early 2020s, left-leaning feminists who believe that the tradwife trend harkens a dangerous period of regression as the American people's right to bodily autonomy slowly and surely slips into the very mid-century timeframe that tradwives so often portray. In this outrage, does help to fuel the success of the influencers.

Because yes, they have millions of followers, but the snark Reddit boards and hate comments saying that tradwives are self-hating and glamorizing oppression have engagement in the hundreds of thousands as well. And as far as the algorithm is concerned, Engagement is engagement, whether it's positive or negative.

Because yes, they have millions of followers, but the snark Reddit boards and hate comments saying that tradwives are self-hating and glamorizing oppression have engagement in the hundreds of thousands as well. And as far as the algorithm is concerned, Engagement is engagement, whether it's positive or negative.

Because yes, they have millions of followers, but the snark Reddit boards and hate comments saying that tradwives are self-hating and glamorizing oppression have engagement in the hundreds of thousands as well. And as far as the algorithm is concerned, Engagement is engagement, whether it's positive or negative.

It reminds me a lot of Friend of the Pod, Max Fisher's book, The Chaos Machine, in which he fully illustrates the ways in which modern algorithms are designed to enrage. That's why we have so many social media stories that are rooted in backlash and then backlash to the backlash.

It reminds me a lot of Friend of the Pod, Max Fisher's book, The Chaos Machine, in which he fully illustrates the ways in which modern algorithms are designed to enrage. That's why we have so many social media stories that are rooted in backlash and then backlash to the backlash.

It reminds me a lot of Friend of the Pod, Max Fisher's book, The Chaos Machine, in which he fully illustrates the ways in which modern algorithms are designed to enrage. That's why we have so many social media stories that are rooted in backlash and then backlash to the backlash.

Tradwife narratives fall neatly into this pattern because for every bit of praise, there's an essay that's written in stark disagreement. So why is this content so popular in the last few years?

Tradwife narratives fall neatly into this pattern because for every bit of praise, there's an essay that's written in stark disagreement. So why is this content so popular in the last few years?

Tradwife narratives fall neatly into this pattern because for every bit of praise, there's an essay that's written in stark disagreement. So why is this content so popular in the last few years?

While these accounts have millions upon millions of followers who view the content as soothing or aspirational, there are plenty of modern moms who are completely fucking baffled by it. Because I've engaged with so much of this content that my algorithm will never bounce back, I feel comfortable saying that tradwife content is often a lot about subtext, right?

While these accounts have millions upon millions of followers who view the content as soothing or aspirational, there are plenty of modern moms who are completely fucking baffled by it. Because I've engaged with so much of this content that my algorithm will never bounce back, I feel comfortable saying that tradwife content is often a lot about subtext, right?

While these accounts have millions upon millions of followers who view the content as soothing or aspirational, there are plenty of modern moms who are completely fucking baffled by it. Because I've engaged with so much of this content that my algorithm will never bounce back, I feel comfortable saying that tradwife content is often a lot about subtext, right?

Projecting a message without explicitly stating it. Maybe the 50s were a great time for women. Maybe we need to bring it back. But there's a sense of encouraging to submit to the status quo. A status quo that existed before a lot of necessary civil rights were fought for. But online now. Whew, trad wives, man. But let's bring it back to the Mormon side of this content specifically.

Projecting a message without explicitly stating it. Maybe the 50s were a great time for women. Maybe we need to bring it back. But there's a sense of encouraging to submit to the status quo. A status quo that existed before a lot of necessary civil rights were fought for. But online now. Whew, trad wives, man. But let's bring it back to the Mormon side of this content specifically.

Projecting a message without explicitly stating it. Maybe the 50s were a great time for women. Maybe we need to bring it back. But there's a sense of encouraging to submit to the status quo. A status quo that existed before a lot of necessary civil rights were fought for. But online now. Whew, trad wives, man. But let's bring it back to the Mormon side of this content specifically.