Jamie Loftus

After work, you head to meet some friends.

After work, you head to meet some friends.

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Welcome back to 16th Minute, the podcast where we take a look at the internet's characters of the day to see how their moment affected them and what it says about the internet and us. My name's Jamie Loftus, and this is part two of a series trying to answer a question that I honestly thought would be easier to answer. Why is the internet so dominated by Mormon mommy influencers?

Welcome back to 16th Minute, the podcast where we take a look at the internet's characters of the day to see how their moment affected them and what it says about the internet and us. My name's Jamie Loftus, and this is part two of a series trying to answer a question that I honestly thought would be easier to answer. Why is the internet so dominated by Mormon mommy influencers?

Welcome back to 16th Minute, the podcast where we take a look at the internet's characters of the day to see how their moment affected them and what it says about the internet and us. My name's Jamie Loftus, and this is part two of a series trying to answer a question that I honestly thought would be easier to answer. Why is the internet so dominated by Mormon mommy influencers?

So if you haven't listened to part one yet, I recommend you do, because this is a frustratingly complicated question. Last time, we talked about the origins of the Mormon church, its stance on race, gender, and sexuality. Cliff notes, not great. And its history of intersecting with conservative-leaning social media trends among women. So think mommy blogs of the 2000s.

So if you haven't listened to part one yet, I recommend you do, because this is a frustratingly complicated question. Last time, we talked about the origins of the Mormon church, its stance on race, gender, and sexuality. Cliff notes, not great. And its history of intersecting with conservative-leaning social media trends among women. So think mommy blogs of the 2000s.

So if you haven't listened to part one yet, I recommend you do, because this is a frustratingly complicated question. Last time, we talked about the origins of the Mormon church, its stance on race, gender, and sexuality. Cliff notes, not great. And its history of intersecting with conservative-leaning social media trends among women. So think mommy blogs of the 2000s.

Mormon women were at the top of that boom and were more open about their religion than many influencers are today. Think about another ongoing trend that's a whole subject unto itself, one I'd like to dedicate more time to in the future. Mormon women's intersection with major multi-level marketing schemes.

Mormon women were at the top of that boom and were more open about their religion than many influencers are today. Think about another ongoing trend that's a whole subject unto itself, one I'd like to dedicate more time to in the future. Mormon women's intersection with major multi-level marketing schemes.

Mormon women were at the top of that boom and were more open about their religion than many influencers are today. Think about another ongoing trend that's a whole subject unto itself, one I'd like to dedicate more time to in the future. Mormon women's intersection with major multi-level marketing schemes.

Schemes that rely on salespeople spending a lot of their own money with usually diminishing returns if you don't get in on the ground floor. Utah has the highest concentration of MLMs in the country, and the door-to-door element isn't that unlike the missionary spirit that the devout embark on on behalf of the Church of Latter-day Saints, or the LDS, when they're young adults. Sales as a mission.

Schemes that rely on salespeople spending a lot of their own money with usually diminishing returns if you don't get in on the ground floor. Utah has the highest concentration of MLMs in the country, and the door-to-door element isn't that unlike the missionary spirit that the devout embark on on behalf of the Church of Latter-day Saints, or the LDS, when they're young adults. Sales as a mission.

Schemes that rely on salespeople spending a lot of their own money with usually diminishing returns if you don't get in on the ground floor. Utah has the highest concentration of MLMs in the country, and the door-to-door element isn't that unlike the missionary spirit that the devout embark on on behalf of the Church of Latter-day Saints, or the LDS, when they're young adults. Sales as a mission.

Actually, if you're into obscure documentaries as much as I am, one of the most famous contemporary failed MLM schemes was actually founded by a Mormon couple, that being LuLaRoe, the ugly leggings company that was busted in a massive legal scandal in the 2010s. You tell the people you love they're in a pyramid scheme and they go, no, I'm not.

Actually, if you're into obscure documentaries as much as I am, one of the most famous contemporary failed MLM schemes was actually founded by a Mormon couple, that being LuLaRoe, the ugly leggings company that was busted in a massive legal scandal in the 2010s. You tell the people you love they're in a pyramid scheme and they go, no, I'm not.

Actually, if you're into obscure documentaries as much as I am, one of the most famous contemporary failed MLM schemes was actually founded by a Mormon couple, that being LuLaRoe, the ugly leggings company that was busted in a massive legal scandal in the 2010s. You tell the people you love they're in a pyramid scheme and they go, no, I'm not.