Jamie Loftus

And when it comes to recruiting for MLMs, Mormon women tend to be excellent marks. Because of the rigid gender roles of the religion that encourage many women to stay at home, things like LuLaRoe might be the only opportunity for them to make a living on their own, not to mention the close-knit Mormon communities offering a ton of customers.

And when it comes to recruiting for MLMs, Mormon women tend to be excellent marks. Because of the rigid gender roles of the religion that encourage many women to stay at home, things like LuLaRoe might be the only opportunity for them to make a living on their own, not to mention the close-knit Mormon communities offering a ton of customers.

And when it comes to recruiting for MLMs, Mormon women tend to be excellent marks. Because of the rigid gender roles of the religion that encourage many women to stay at home, things like LuLaRoe might be the only opportunity for them to make a living on their own, not to mention the close-knit Mormon communities offering a ton of customers.

It's not quite that simple, but you see where I'm going with this. And of course, there is significant crossover with Mormon women in the current, if somewhat dwindling, tradwife content that's become extremely popular on Instagram and TikTok. We talk about this quite a bit in the first part of the series, specifically about users from MomTalk.

It's not quite that simple, but you see where I'm going with this. And of course, there is significant crossover with Mormon women in the current, if somewhat dwindling, tradwife content that's become extremely popular on Instagram and TikTok. We talk about this quite a bit in the first part of the series, specifically about users from MomTalk.

It's not quite that simple, but you see where I'm going with this. And of course, there is significant crossover with Mormon women in the current, if somewhat dwindling, tradwife content that's become extremely popular on Instagram and TikTok. We talk about this quite a bit in the first part of the series, specifically about users from MomTalk.

the stars of the new show, The Secret Lives of Mormon Wives, and Ballerina Farm, a 10 million follower influencer who presents stay-at-homestead lifestyle while, say it with me, selling that idea to her followers as a part of what is very much a job unto itself.

the stars of the new show, The Secret Lives of Mormon Wives, and Ballerina Farm, a 10 million follower influencer who presents stay-at-homestead lifestyle while, say it with me, selling that idea to her followers as a part of what is very much a job unto itself.

the stars of the new show, The Secret Lives of Mormon Wives, and Ballerina Farm, a 10 million follower influencer who presents stay-at-homestead lifestyle while, say it with me, selling that idea to her followers as a part of what is very much a job unto itself.

The more I think about it, tradwives are actually not straying from the similarly flawed girl boss archetypes the way that they think they are. But that's for another day, because now we're going to forge into part two, shall we? Even with the context I've given you, I was still confused. Because yes, white hetero-conservatism sells online, we know that. But why this religion specifically?

The more I think about it, tradwives are actually not straying from the similarly flawed girl boss archetypes the way that they think they are. But that's for another day, because now we're going to forge into part two, shall we? Even with the context I've given you, I was still confused. Because yes, white hetero-conservatism sells online, we know that. But why this religion specifically?

The more I think about it, tradwives are actually not straying from the similarly flawed girl boss archetypes the way that they think they are. But that's for another day, because now we're going to forge into part two, shall we? Even with the context I've given you, I was still confused. Because yes, white hetero-conservatism sells online, we know that. But why this religion specifically?

What about Mormon content is bringing them to the top of your feed? Ex-Mormon influencer Alyssa Grenfell has been asking this question too. She was raised an extremely devout Utah Mormon, went on a mission, got married at an LDS temple, the whole nine yards.

What about Mormon content is bringing them to the top of your feed? Ex-Mormon influencer Alyssa Grenfell has been asking this question too. She was raised an extremely devout Utah Mormon, went on a mission, got married at an LDS temple, the whole nine yards.

What about Mormon content is bringing them to the top of your feed? Ex-Mormon influencer Alyssa Grenfell has been asking this question too. She was raised an extremely devout Utah Mormon, went on a mission, got married at an LDS temple, the whole nine yards.

Eventually, like one in three young Mormons today, she left the church in her 20s with her husband after they both found themselves questioning the values they'd grown up with. For Alyssa's husband, the radicalizing issue was the church's stance on gay marriage. And for Alyssa, it was a series of crises of faith.

Eventually, like one in three young Mormons today, she left the church in her 20s with her husband after they both found themselves questioning the values they'd grown up with. For Alyssa's husband, the radicalizing issue was the church's stance on gay marriage. And for Alyssa, it was a series of crises of faith.

Eventually, like one in three young Mormons today, she left the church in her 20s with her husband after they both found themselves questioning the values they'd grown up with. For Alyssa's husband, the radicalizing issue was the church's stance on gay marriage. And for Alyssa, it was a series of crises of faith.

Over and over, what Alyssa felt God wanted for her was directly contradicted by priests and her father. She was called to do a mission 2,000 miles away from where she expected. She was told by her father that God needed her to be a teacher when she had no interest in teaching and didn't feel she had the natural skill set to do it.

Over and over, what Alyssa felt God wanted for her was directly contradicted by priests and her father. She was called to do a mission 2,000 miles away from where she expected. She was told by her father that God needed her to be a teacher when she had no interest in teaching and didn't feel she had the natural skill set to do it.