Jamie Shanks

Fantastic.

Thanks for the invite.

Yeah.

So, I mean, over the years, Sales for Life was a one-time project-based revenue business.

And we've tried our darndest over the years.

The lifetime, customer lifetime value would be on an average of about two and a half years now.

ARPU 80,000.

But yeah, it started out project-based revenue and we've done our darndest to make it stretch it out.

But what was happening as a training business was people were asking, can you just do for me?

And so this managed service of Pipeline Signals was born to be able to mine that intelligence on their behalf.

So I actually merged my own consulting firm with Sales for Life, which was at that time Toronto's first sales recruiting company.

So it had nothing to do with the training space.

And at that same time, when I merged in in 2012, I self-discovered and pioneered this concept called social selling.

So the ability to actually prospect using LinkedIn and built the world's first curriculum on it for global enterprise.

And so basically our first revenue in that topic was in the year 2013.

$390,000.

You remember it.

Hey, you know, I prepared for this interview.

At that time, I originally didn't have much of a plan other than helping local Toronto businesses.

I got really lucky that content marketing started to explode.