Jana Francis

All the friction costs associated with what we do, everything from the freight, we've got to get it shipped here.

And when you're shipping, you know, it's all, you know, we work with Conway trucking exclusively now.

Yeah.

So we're bringing in, you know, thousands of units of product a day from all over, you know, the U.S.

and Canada.

And that's very expensive, as well as we've got, you know, a thirty five thousand square foot facility here in Salt Lake City, Utah, that we've you know, we were leasing, but we've we're in a long term lease that we actually just renewed for the next five years.

The racking, the fulfillment.

I mean, I've got, you know, a lot of employees and you name it, even the packaging.

So now we've got a now source.

a box that's going to fit the DJ California box.

And then we've got to factor in, um, in our, um, in our system.

What's the weight of the, it's so complicated.

It's like, what's the weight of the six and a half versus the 10.

It is really, really, really complicated.

So packaging.

To ship to consumer, the shipping to consumer, which we do charge the consumer.

But like I just mentioned, as you could tell, there is quite a bit of variance on what one size of that particular shoe will cost.

Yep, is a lot lighter than the 11, the size 11, right?

And then it will cost us something very different to ship to California and New York.

Yet in order to create simplicity, we have to charge the same price.