Jana Radojcic

Thank you for having me.

It's a pleasure to be talking to you today.

Well, my career trajectory didn't really start with marketing.

I started off as an academic research writer and kind of eased my way into content writing and off-page content specifically.

So that kind of led me to link building, where I landed my first role as a link building manager.

And I learned a lot there.

I learned a lot about authority building.

And at that time, I was studying marketing, actually, business and marketing.

One

A role led to another, so I didn't really want to quit that job.

I was feeling very confident in that position, doing what I love.

And I just continued doing that.

And I tried to do my best and improve in every way possible.

And Fintech and SaaS, they were kind of at the company I worked for previously.

They were our most prominent clients.

Almost my entire work experience is relevant to Fintech and SaaS brands.

which is exactly where I'm at now because authority building for them, especially in B2B, is very important.

And the approach is a lot more different than for business to consumer brands.

So a lot of reputation management is involved, a lot of digital PR, and a lot of

investment in the brands themselves.