Jana Radojcic

So good relationships with the clients mean a lot when you know you're on the same page.

And they're essentially always more serious when collaborating with you because they try to understand more what authority building and SEO can bring to them.

Well, at Alpha Market Flow, we created the PR intelligence framework to essentially quantify your PR and to quantify the trust that potential clients can have before they even come in contact with your brand.

So it kind of synthesizes all of the available trust signals online.

And we have a scoring system to essentially place you in a trustworthy or not so trustworthy category.

The biggest issue with brands is that they actually start trust building and reputation management when it's too late.

when they already have bad reviews, when they already have poor relationships with, let's say, traders specifically, because our focus are prop firms and the Web3 companies.

So the biggest issue that brands have is how do we proactively act on something that's already happened?

And so we collect all of those trust signals, may it be Trustpilot, Reddit, Discord groups, social media, even the site itself, because your website, your blog, your source of truth needs to be consistent with your brand and what you're doing.

So all of those factors come into play when we're doing PR intelligence and

And of course, it's always better to do it proactively.

Like if you're just starting out, we currently have two pre-launch prop firms working with us.

So that's the PR intelligence is the basis of our SEO, of our content marketing, social media strategy and community building.

Whereas when you do it later, it's much more difficult to, of course, repair what's already broken.

But it is possible and that we do reactive reputation management and proactive.

There's always a solution for companies that have come into the tricky part of fixing their reputation.

But it's always manageable if you know where those poor trust signals are coming from.

And that's essentially what the PR intelligence does.

we get to know where those signals are coming from and how to repair them from the core.

Well, up until recently, before the AI overviews and AI search took over, the main focus was exactly that, ranking in the top 10 and the building authority as a metric.