Jana Radojcic

Right now, that's still important, but we approach authority building a different way.

where it's more leaning into pure digital PR and how your brand is mentioned across media, not just across high VR publishers.

Like if your brand is mentioned in Forbes, for example, that doesn't matter so much anymore.

AI search engines, just like the common trader, treat your brand based on how much they can trust you.

So AI needs to trust you.

And for AI to trust you, a lot of people should be talking a lot of good things about you.

And link building is now definitely authority building.

And guest posts or the different types of authority building strategies have now switched to more of authority posts that we're doing, where essentially you focus on brand mentions and how your brand is associated with what people are searching for.

Because people go to AI search engines with higher intent to convert.

So they have very elaborate queries, very elaborate questions, very elaborate problems they put into the AI.

And it's very different from Google search because in Google, you might not even get a full sentence in search.

And here you have to be very specific in how you solve a problem for a potential client.

And that's what we're doing.

We're doing authority building that explicitly focuses on bottom of the funnel queries that people might be looking up in AI.

So when you nailed that stance, when you nailed the intent behind what potential customers are searching for, you can have amazing results.

And we've had amazing results with the AI search clicks increasing.

I wouldn't say it's the same as we've been doing it for the past five to 10 years, but it's more elaborate and more about making your brand omnipresent.

Even as far as building a good LinkedIn, building a good presence online apart from your site.

So I'd say it's really just become more complex, but in a good way.

Well, my last LinkedIn post that I did on Get Stuff Digital was essentially about that.