Jana Radojcic

And it's the most boring suggestion of all when it comes to SEO and AI search and everything.

It's to actually build a real brand.

A lot of brands start out without knowing what their ICP requires.

So their ideal customer, they don't even know their ideal customer.

And if you don't go from a standpoint of those who search for you and those who look up to find your solutions, you can't really do anything.

Not even SEO or authority building will matter because a good brand is one you can trust.

And a good brand is one that has repeat customers and people who are talking well about you.

So AI search will only disregard the brands that aren't doing anything to solve problems and that aren't doing anything well.

So the main focus for business owners should be to nail their ICP, to actually try to understand their customers in every possible way, to try to solve all of their problems.

And to really talk to people because you can't know how to word those queries for AI search engines.

For example, if my customer wants to know, let's say, what are the best prop firms?

You wouldn't do an article about the prop trading space or something very top of the funnel like that.

You would actually give them an answer about the best prop firms you can trade with are A, B, C.

And that's the whole point, because bottom of the funnel content marketing is essentially you providing solutions.

And that's what AI is prioritizing, contrary to the top of the funnel content that used to perform well in search.

And it's no longer so important to rank if you don't convert.

And if you get AI clicks, there's a higher chance of converting just because the people who are searching in AI have higher intent and they're actually looking for you to solve their problems.

Likewise.

It was a pleasure to me as well.

And I enjoyed our conversation.