Jaque Bethke

So nobody wants to be naughty.

Nobody wants to admit that they have things that they might not want other people to know, like people eat.

when nobody's around because they don't want people to judge how much they eat or different things like that.

So the experiences that we're always trying to create are all based on, it's okay to be a little nervous when you first get here, but then we want you to feel comfortable.

We want you to, our sense are even about what emotion do we want people to feel when they're in the lobby?

We want them to let their guard down.

And then it advances through like, you could go past a really amazing bar and be like, you know what?

I can't drink before five at home because I work, but today I'm gonna drink at 11 because I'm not feeling judged.

So each and every moment that you spend on a property is about how do we disarm you and let you live your truly authentic self

good, bad, indifferent.

And really, sometimes it's about letting out negative energy.

Sometimes it's about capturing negative energy.

And I think that we appeal to introverts and extroverts.

And that is the job of a designer.

Beautiful.

Beautifully said.

I wonder why.

Speaking to an introvert, I'm sure you're an introvert as well.

I am.

Our extrovert superpower is the fact that what we're being fed musically, book-wise, experiences is now in our hearts and we transfuse it and extrovert it out.