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Chapter 1: What is the main topic discussed in this episode?
Growth only comes from being uncomfortable. Being in really uncomfortable situations is where growth happens. Absolutely. I lived in uncomfortable for so long, it became the place I was most comfortable with. Trying to figure out how to change that is where I really developed who I am now.
Jackie Bethke is the founder of Jackie, a luxury interior design and design build firm based in Scottsdale, Arizona. Through her work, she creates immersive, bespoke environments for residential, hospitality, and commercial clients, transforming spaces into deeply personal, emotionally resonant experiences that elevate how people live, connect, and feel.
Chapter 2: How does embracing discomfort contribute to personal growth?
A lot of folks that do interior or any sort of designs, they really think it's just Pantone here, have black there, have red there. It's really about the emotion and the energy of the frequency when you walk into a space, is it not? Yes. And not a lot of people really truly understand that in terms of what does that mean?
You have to evoke all five senses in design and for design to be everlasting. So each and every moment that you spend on a property is about
my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life welcome back to another episode of the living your legacy podcast for inside success i am ray gutierrez joining me today fresh off the women empire empire
Women in Power conveyor belt, as I like to call it. We just finished filming her episode moments ago, and she's already an amazing energy. Gosh, welcome to the show. Go ahead and introduce yourself, please. I can introduce you if you like. Yeah, why don't you do that? Well, I have some show notes. Okay. And I was going to go for it.
Her name is Jackie Bethke, and she's the founder of Jackie Bethke Design. She's an architect, an interior designer, and runs a procurement firm. That was really tough. That was difficult. Too many syllables. I know. I'm from Miami, and I can barely do this thing very well. It's like we buy the stuff for you. Yes. Yeah.
So interior design, where would you like to begin in the exterior or the interior of Jackie? Well, I think that we always just want to talk about like how it makes you feel. It's not what it looks like. It's not how it performs always because there's a lot of bad design. But it is really all about how it makes you feel when you're in it.
A lot of folks that do interior or any sort of design don't quite understand what the hell that means. They really think it's just Pantone here, have black there, have red there. It's really about the emotion and the energy of the frequency when you walk into a space, is it not? Yes.
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Chapter 3: What makes great design about emotional experiences?
And not a lot of people really truly understand that in terms of what does that mean? What does it mean? to have a space vibrate on your level or vibrate on your corporate level. What does that really mean? What is the essence of what you're trying to convey through an aesthetic? And that's what a lot of people miss in interior design.
Or I would say they're afraid to talk about, they're afraid to verbalize, and afraid to ask the questions. Correct. And it's funny because this happens to everyone every single day. It's the sheets you sleep in, the size of the bed you're in. Is it a king size versus a single versus a queen?
All these little details add up to the data of what you call your life experience and it equates into negativity, positivity, an urge, a desire. Yes. Yes. And it's all the manipulation of their frequencies and the sounds in the room. This color is vibrating an energy. Correct.
Chapter 4: How do you evoke all five senses in design?
And this energy is making me feel something that's going to make me do another thing. Yes. So where does this superpower come from? It comes from experiences throughout your life, even before you were even born, when you were like in your mother's womb. When you were just stardust. You're being affected by frequency and vibration.
And then as you grow through experiences, you start to take on those vibrations. And that's when we start to learn What's a good thing? What's a bad thing? What's a good experience? How does that make you feel? Don't want to do that again. That didn't feel good. Like it's it's something that you develop and you and you hone and it's something I've never been afraid of.
I'm pretty fearless about it. With great power comes great responsibility. You do have quite an origin story. Let's not dive into specifics because I want folks to watch your episode. But because of these experiences, they've sort of unlocked these divine inner dimensions inside of you that a lot of folks don't even possess because they can't even handle what you've handled.
And you've kind of stepped into the darkness that... Here's the light.
Yeah.
Here it is. And it happens to be just more darkness, but in a good way. That is so true. But I think for me, it's just about positivity. Yes, ma'am. And being always present. Like, just be present. Be present where you are right now. And be present where you are in 10 minutes from now. Correct. And that takes a lot of work to be constantly moving in the present.
And a lot of people live in the present based on their past experiences, right? So if you got in a car accident, when you first get back in the car, you're really afraid. You're three or four car lengths back. Instead of the way you would normally drive. Maybe you're very aggressive. Maybe you have like a V12 in your car and you like to go fast.
But I think that you have to understand what that feeling is like many, many, many times over.
Yes, ma'am.
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Chapter 5: What is the significance of stillness and self-awareness in design?
And I think that we appeal to introverts and extroverts. And that is the job of a designer. Beautiful. Beautifully said. I wonder why. Speaking to an introvert, I'm sure you're an introvert as well. I am. Our extrovert superpower is the fact that what we're being fed musically, book-wise, experiences is now in our hearts and we transfuse it and extrovert it out. And it's just all around us.
Yes.
What's that like for you, knowing that you've got this superpower, but you really can't quite teach it? You really can't quite pay for it because it's your power. Yeah. So I think that it's about the value. Mm-hmm. And it's like plugging your Tesla in when the battery's all the way dead, right?
And what you need to recover is something that is going to re-inspire you because you can get totally out of gas. Yep. And taking on other people's energy every day, all day, constantly can be extraordinarily tiresome. But for me, I just give myself that now. And I can watch Hallmark movies or I've recently I never cooked, never cooked. I recently just started cooking.
Oh.
And it's actually quite comical, but I occasionally turn out something that people will actually eat. But I really enjoy being by myself and just soaking in the universe, just like bringing it in and breathing it out. And honestly, if you can, they call it the difference between incoherence and coherence.
And I know we've all been in a room where somebody comes in and you're like, whoa, that energy sucks. So it's more about being able to influence the people that are not in coherence with you and then slowly bringing that energy into a unified community.
system where all of a sudden where they were like boom up down up down all of a sudden you're sitting there and everybody's in the same heart beat and rhythm and that is to me the exact way to explain how an introvert and an extrovert behave one needs to be alone one needs to go out and be with people How many personality or avatars are currently inside of you now? Oh, boy.
We call it the faces of Jackie at Jackie. So there's Alice in Wonderland. There's Dorothy from The Wizard of Oz, by the way, how I got my first job. There is... Edward Scissorhands, and there's the Mad Hatter. So many of my avatars appear to be like dark or kind of like aloof, not able to quite touch. But when you touch me, I become your power source.
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Chapter 6: How can design influence how people feel and connect?
Line up because there's a herd of people that need your voice. When you're describing that, I'm going to describe it with an activity. I remember the first time people told me to go to yoga. They're like, oh, it's so calming. It's so soothing. And so I went, right? And I would be in a pose. And they're like, just like stay in the pose. And I would be like, I have so much to do today.
Where are the groceries gonna come from? Who's, oh yeah, now who's gonna show up instead of this person? And my mind could not stay still. And what they were asking me to do was to be in my stillness. And over time, I realized that in the beginning, I could stay in that stillness for like five seconds. Now I can stay in it for 15 minutes.
But it's just never giving up on the fact that being in that stillness opens up parts of us that we never knew existed. So I would just tell the viewers, the listeners, everybody that it takes time to develop those skills. But if you stay at it, you'll get there. Right on. Gosh, we can do this for another 40, 30 minutes. How can people find you and discover more about you?
They can find us online, my Instagram, Facebook. We have four physical locations across the country. And we just love people. So I'm easy to find. I'm easy to search out. And I have a lot of thoughts and opinions about a lot of things. Right on. Who is your dream client? Who are the folks that you want to work with and work for? My dream clients are the ones that are attracted to me.
So when I think about who would hire me, it's not about how much money they have to spend. It's about do I align with them? And do they value the services that we offer? So when you see what our website says, our Instagram, our messaging, it's about people that are passionate really about paying it forward. A lot of what we do is in the benefit of what we can change going forward.
Jackie, gosh, thank you so much for your time and energy. How are we feeling? I'm feeling great. Awesome. Let's wrap it up here. This is Jackie Besky. Did I get that right? No, you said it wrong again. That's like your fourth time. That's why I don't say it. It's Beth. Beth. Key. Key. I'm saying Beth Key. Jack Beth Key. You're better. Now you got my first name wrong. Oh, Jesus.
Let's just go with JQ. I think you got it. We're going to do this entire thing all over again, and we're just going to call you JQ the entire time. Well, thank you so much for your time and energy. And yeah, I cannot wait to learn more about you watching your episode. Actually, give us a preview. What will people learn about your Women in Power episode? They will learn that I'm not perfect.
The path is not perfect, but the journey to get there is worth it. Right on. Well said. And with that, we conclude another episode of the Living Your Legacy podcast. For Inside Success, I am Ray Gutierrez.
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