Jared Goetz
Appearances
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
If it's not on there, which most of the time it would be if it's trending, we source it within 24 hours. So sometimes less than 24 hours. You can start selling essentially and ride these trends right away. So it gives you unlimited opportunities. It gives you millions of different products that you can sell to billions of different people.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
It's almost like impossible to lose as long as you keep trying type thing.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Ja, und die Kombination von Print-on-Demand, Dropshipping-Produkten, Info-Businessen, da gibt es so viele Dinge, die man machen kann. Wenn du ein Info-Business hast, das du auf Clickfunnels runnt, vielleicht lehrt es Moms, wie sie ihre Babys besser schlafen können. Und du kommst mit etwas Kreatives, wie einem lustigen T-Shirt.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Du kannst einen Kunden auf der Frontend bekommen, einen 20-Dollar-Kunden. Maybe you're breaking even or making a small profit and you're building your email list. So now you're getting unlimited free leads to sell your info product to. Or maybe there's a trending product and you want to upsell a t-shirt. You can do both of those things. But the cool thing is, it's low ticket.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
It's a massive audience you can reach. And your community understands the value of a list and the value of a community in and of itself. So it's a really cool way to profitably build a community with unlimited ideas. So it's like one of those things where someone doesn't know what to do You just got to show up every day, come up with new ideas, try new things. You're going to crack the code.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And the cool thing is with dropshipping and print on demand and all the stuff we're talking about is it's virtually unlimitedly scalable, right? Like I've had products that we're testing, we're spending 100, 200 bucks a day and we're making a big return on it. Getting that up to spending $50,000 a day. So it's like, you can actually make a lot of money when you find something that works.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
It's not a slow and steady game in the dropshipping world. It's an aggressive testing and aggressive scaling game. And you can make substantial amounts of money when you find those combinations of things.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Auf der Bundelnote, auch in Zendrop, sagen wir, du verkaufst einen Survival-Kurs und du willst Leuten einen Bundel von acht verschiedenen Produkten geben, vielleicht ist es Rope oder was auch immer, du kannst einen Bundel in deinem Zendrop-Account kreieren und wenn jemand diesen Bundel kauft, packen wir sie alle in den gleichen Packagen und schicken sie zusammen.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Du kannst also wirklich jede Art von Packung von Offern kreieren.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
I can kick this one off. I'm going to start out by not what the strategy you should use, but the strategy you shouldn't use. Because most people that want to start a business, who want to become an entrepreneur, they want to try to perfect everything before they start actually doing things.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
They want to open their website, get their bank account, their LLC, get all the stuff set up right, make sure their website looks great, make sure their landing page is perfect, make sure their photos are great. That's kind of the opposite mindset you want to have when you're starting a new dropshipping business. We all have limited amounts of energy we could spend on things per day.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And if you're spending it all on trying to perfect something and then you go and test it and it doesn't work, you just spent a bunch of energy on something that didn't work and you might go try it again and then it doesn't work again. You might go try it again, but you're taking a long time to only try a few things and eventually you're going to give up.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Doing great. We've been excited for this partnership for a long time. And it's been a long time coming. We've put a tremendous amount of time and energy into the integration. So we're super excited to share it with everyone.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
The way I like to look at it and what I've always done and the people that have succeeded that I've seen, the way they do it is they spend their energy on trying a lot of things with no perfectionism whatsoever.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
So, you know, grab 10 products, use the photos that are from Zendrop, don't customize anything, don't worry about your landing pages, use whatever creatives you need and run traffic and look for things that might work. Und dann, wenn etwas funktioniert, dann legt du deine Energie dazu, es zu perfektionieren.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Also, ich liebe es, es zu sehen, als würdest du ein paar Sachen auf die Wand werfen, um zu sehen, was steckt. Und dann, wenn etwas steckt, skalierst du es. Also, ich möchte nur wiederholen, dass die meisten Leute, wenn sie anfangen, versuchen, Dinge zu perfektionieren. Ich sage, mach das Gegenteil.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Das wunderschöne an Dropshipping ist, dass du für 20 verschiedene Produkte heute Ads runnen kannst, ohne dass du nichts perfektionierst. So the strategy is really broad testing of products, looking at data that might indicate that you have either it's already profitable or it'll indicate the possibility of profitability, right? Maybe you're looking at your cost per click metrics.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Maybe you spent $50 and you got 15 people to add the product to the shopping cart. You didn't get any sales, but that tells a story. It says, hey, People clicked this ad, they went to my store, they added it to their cart. Maybe they didn't buy because the price was too high. Let's try testing a lower price point.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
So it's throw a bunch of stuff at the wall, look at the data, see what's working and then iterate. That's kind of the highest level of strategy I would start with. Yeah, I couldn't agree more with that.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Es ist wirklich interessant. Ja, ich liebe das. Ich meine, wenn du über ein erfolgreiches E-Commerce-Dropshipping-Business denkst, dann ist es wirklich ein Nummern-Spiel. Und du musst es so denken. Und diese Zahlen sind nicht exakt, aber das ist der mentale Modell, den ich ansehen würde. Es ist wie... You know, for every 10 to 20 products you test, you're going to find one that gets traction.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And for every 5 to 10 products that get traction, you're going to find one winner. A winner being, you know, it makes you 10, 20,000 plus dollars. And for every few winners you find, you're going to find a mega winner. And a mega winner could make you hundreds of thousands or even millions of dollars.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
So if you're just testing a lot of products, if you make it a goal and you can systematize this stuff too, right? You can have like a VA or two that's just, you know, they're taking product criteria or they're going in Zendrop for a trending product section. They're pulling all the products and you have someone that's adding them all to your store.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
If someone else that's running ads based on your own criteria, it's like, all right, spend $20 on a broad ad on these 20 products. If we get one ad to cart, you keep the ad going. If you get no ad to cart, you kill it, right? So you build a system. And we have these systems that we can share in more detail in Zed Drop Academy and
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
I'm sure we're going to be sharing a lot more of this stuff on the training. But it's a numbers game, right? So you're testing 10 products or 20, you find a winner. A winner means it's making sales, it's getting traction. And then for every few winners you get, you're going to find a mega winner. So it's just a numbers game. It's just test, test, test and just keep moving forward.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Literally the only reason people fail in this space is because they give up too early. Like we talked about earlier, I used to have thousands and thousands of coaching students in our group coaching program. Und es war lustig, weil wir sehr früh wissen würden, ob jemand erfolgreich sein wird oder nicht, basierend darauf, wie sie zu ihrem ersten Anruf kamen.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Wenn sie aufgeregt waren, auch wenn sie nicht sehr klug waren und nicht viel technisches Wissen hatten, waren sie wahrscheinlich gut, weil sie die Aufregung hatten, die sie gehen würde. Und dann kriegst du den klugsten Menschen der Welt, der viele Bücher studiert, der alle Taktiken kennt, aber sie waren skeptisch oder gefreut.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Diese Leute würden meistens verlieren, weil sie nach ein paar Sachen aufgeben würden. Oh, ich wusste, dass es nicht funktionieren würde. Ich warte darauf, dass es nicht funktioniert, als dass ich nicht aufmerksam bin, es zu finden. Also behaltet in der Hand, dass es Millionen von Produkten gibt und Billionen von Menschen. Und es gibt unendliche Kombinationen von Dingen, die funktionieren können.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Sie brauchen sie zu finden. Und es ist nur ein Nummerspiel. Also das ist die höchste Strategie, die ich denke, dass es am meisten Sinn macht, jetzt zu verstehen für Beginner.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Ja, absolut. Ich habe den E-Commerce-Bereich vor über zehn Jahren entdeckt. Ich bin einfach glücklich geworden. Ich habe ein Hoverboard gefunden, bevor jemand ein Hoverboard gesehen hat. Jeder fragte mich, wo ich es bekommen kann. Und ich hatte einen Mann in China, der es machen kann. I started passing out business cards to everyone that asked me about it.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Transparently, my first winning dropshipping ad and product was a product that I had imported originally. I built a brand and I was selling it for a lot more money. It was a high-end version of this product. I was like, let me test dropshipping this for half the price. I literally just ripped a video Off YouTube, which I don't think you're allowed to do, but I did it anyway.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And I uploaded it into Facebook and I lowered the price. Right. So I was originally selling the product for 80 bucks and getting like a 40, 50 dollar CPA after cost of goods. I was making like 10, 20 bucks per sale. Cool. Wenn ich es auf Dropshipping begonnen habe, habe ich es für 35 Dollar verkauft. Der übrige Kunden kaufte zwei von ihnen, also bekomme ich 70 Dollar pro Verkauf.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Meine Kosten für die Produkte waren 20, aber ich habe Kunden für 5 Dollar verkauft. Also mache ich jetzt 50, 55 Dollar pro Verkauf auf der Ebene. Es war ein primärer Beispiel dafür, dass der Preis eine Unterschiede macht, die Kreativität eine Unterschiede macht. Wenn ich also halb den Preis verkaufe, So cool.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
They would go to the website and they would buy one. It was cool because I would just get sales overnight. Long story short, I ended up going out to China to the Canton Fair and importing a bunch of products and warehousing them and selling them to retail stores and on Shopify and on Amazon and on all the different platforms you can imagine.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Ja, das letzte, was ich sagen möchte, ist, dass diese Partnerschaft wirklich eine unglaubliche Menge neuer Möglichkeiten für Menschen eröffnet, die vorher nicht existiert haben. Also bin ich gespannt, alle neuen, unglaublichen Unternehmen zu sehen, die von diesem Anfang starten und all das Arbeit, das wir in den Pay-Off gelegt haben, und, weißt du, Menschen Möglichkeiten zu geben.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Also bin ich super gespannt und wir sind dankbar und erfreut von allem, was so weit ist. Also danke dir sehr.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And it was pretty exhausting dealing with inventory, dealing with suppliers. And then dropshipping kind of popped up. Loved the concept that you can sell products without ever seeing or touching them. Built a dropshipping store. It took off literally like rapid fire. Zero to two million dollars in 60 days. Over ten million dollars the first year.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
And it was a really amazing business model that you can systematize. ein Geschäft zu bauen, in dem du nicht arbeitest. Und es kam zu einem Punkt, wo es nicht so viel Zeit dauerte und es nur eine Cashflow-Maschine war. Und nach einiger Zeit war ich wirklich auf die Modelle fasziniert und habe angefangen, zu lernen.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Wir haben ein Programm gegründet, das EcomHacks heißt, wo wir Menschen helfen würden, Dropshipping-Businessen zu starten. Und das hat sich auch wie Wildfire ausgelöst. Wir haben fast 20 Millionen Dollar pro Jahr in unserem Bildungsunternehmen gekostet. Es war ein interessanter Ort. Brad und ich lieben es, hinter den Szenen zu sein. Meine Gesichter waren auf den Adressen. Es war cool.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Really didn't know what I wanted to do long term. And then we realized in our program, we're sharing AliExpress. If you want to fulfill, you go to AliExpress. We're sending thousands of people to AliExpress to fulfill their products. And we thought, well, if we can build a fulfillment platform, dass unsere Gemeinschaft es nutzen kann. Zuerst einmal muss ich nicht mehr darin stehen.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Wir können etwas viel größeres bauen als das Bildungsunternehmen, das wir hatten. Und unsere Gemeinschaft kann dieses Tool nutzen und es kann wachsen. Und das ist, wo Zendrop geboren wurde. Als ich beim Dropshipping war, hatte ich einen chinesischen Verkäufer, der 7000 Fake-Tracking-Codes ausgab und ich hatte keinen Rückzug.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Ich spreche von 7000 Anforderungen, die Leute für 50 Dollar bezahlt haben, die ich für die Ads und den Kosten der Geräte bezahlt habe. Es war eine halbe Million Dollar Verlust über Nacht. Also, als wir Zendrop in die Gemeinschaft gebracht haben, dachten wir, dass wir ein großes Problem für die Leute lösen können. Sie können ein Unternehmen bauen, sie können uns vertrauen.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Und ja, wir haben Zendrop ein bisschen vor sechs Jahren eröffnet. Und wir hatten über 3 Millionen Leute, die sich dazu eingeladen haben. Und es war eine ziemlich wilde Reise.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Yeah, and the way it used to work is with the marketplace of suppliers, they would list their products. We would add a markup on the product, right? So we'd make a little margin and then the supplier would ship it out to the end customer. And like Brad said, when there was an order issue, which, you know, if you're doing hundreds of orders, you're going to have issues.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
That's just the name of the game. Occasionally there's issues. But trying to solve the issues with all these different types of suppliers, then they have to go to the manufacturers. It would sometimes take days or even weeks to solve a problem for someone. We formed a joint venture partnership with a singular company out in China that has a sourcing team, a shipping team, a quality control team.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Actually, you can look at our video on YouTube and it's actually me going to our facility in China and showing how it all works in the back end. So basically, when someone wants to sell something, our team, if it's not on the catalog, they'll go source it within 24 hours. Und dann, weil wir direkt zu den Verbrauchern gehen, können wir die niedrigsten Preise anbieten.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Und wenn es irgendein Problem gibt, haben wir alle Prozesse in Ordnung, um Dinge schnell zu lösen. Also, wie Brad gesagt hat, sind wir von einigen Verbrauchern bis zu unserem eigenen System, das direkt zu den Verbrauchern geht. Und es ist ein viel besserer System in diesem Sinne.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Das Beste an Dropshippen ist, wenn jemand ein Online-Business oder eine Marke kreiert, sind sie bedroht von der Produktion oder der Produktlinie, von der sie begonnen haben. Wenn du eine Hund-Marke startest und du verkaufst Inventar, bist du bedroht von dem Produkt, das du hast.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Du musst ein paar kreative Ansätze probieren, du musst ein paar Preispunkte probieren, du musst versuchen, es zu funktionieren. Mit Dropshipping kannst du weit anfangen. Also du kannst testen, du weißt, als ich Fulltime Dropshipping war, testeten wir 100 Produkte pro Woche. Also wir hatten ein System, ein Spreadsheet mit all den Produkten, die wir testen wollten.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
Der Medienbauer würde einen bestimmten Anzahl von Dollar für jeden nehmen. Wir würden auf Kosten per Klick, Kosten per Add to Cart, Kosten per Verkauf schauen. Und dann basierend auf diesem Daten, würden wir Dinge skalieren und wir würden gewinnende Produkte jede Woche finden.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
So if you could find a product with a bad creative and a bad landing page and it's profitable, you know that you can enhance it and scale it. So it allows you to shoot wide and then it also allows you to be very nimble, like you said.
The Russell Brunson Show
Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28
If you're scrolling on social media and you see an ad that has, you know, hundreds of thousands or millions of views, a bunch of comments, you can tell people are buying this product. You can literally start selling that product within five minutes. You open up your ClickFunnels account, your Zendrop account. You search for the product.