Jared

I think that pendulum swing that you're describing is finds its way into like all kinds of stuff that we do. And it's like new technology or new shiny thing. Let's use it everywhere. Let's throw out the old and let's only do the new. It's going to fix everything.

I think that pendulum swing that you're describing is finds its way into like all kinds of stuff that we do. And it's like new technology or new shiny thing. Let's use it everywhere. Let's throw out the old and let's only do the new. It's going to fix everything.

And then we go that route a little while and start to see the cracks or the misapplications where it's like, actually it's not so great in this particular. And we learn and we realize, you know, that broad brush, uh, could be more precise. But then sometimes we pendulum swing back the other way and throw out the new for the old. But eventually I think we hone in on what is practical and useful.

And then we go that route a little while and start to see the cracks or the misapplications where it's like, actually it's not so great in this particular. And we learn and we realize, you know, that broad brush, uh, could be more precise. But then sometimes we pendulum swing back the other way and throw out the new for the old. But eventually I think we hone in on what is practical and useful.

And not just in push buttons, but in your book, you talk about kind of the history, right? Even of the button and knobs. and switches can you give us you know not the whole history but maybe a primer for all of human history for us pushing buttons i assume it started somewhere around the industrial revolution or i don't know when we had things that could be on the other side of a button

And not just in push buttons, but in your book, you talk about kind of the history, right? Even of the button and knobs. and switches can you give us you know not the whole history but maybe a primer for all of human history for us pushing buttons i assume it started somewhere around the industrial revolution or i don't know when we had things that could be on the other side of a button

Thank you.

Thank you.

Yeah, I think that that is some of the tension, like you said, with the flexibility, right, is like we can change it because it's now actually disconnected from these previously mechanical things that this button was doing. But should we change it or should we have it at all? And Rachel, when did we decide I would peg it to the iPhone?

Yeah, I think that that is some of the tension, like you said, with the flexibility, right, is like we can change it because it's now actually disconnected from these previously mechanical things that this button was doing. But should we change it or should we have it at all? And Rachel, when did we decide I would peg it to the iPhone?

But maybe there was prior art to be like buttons aren't cool all of a sudden. I do remember like the BlackBerry was cool. And this is like 2000, pre-iPhone, 06, right? Because the iPhone was 07, I think. And it's like Blackberry was very cool and it had all the buttons, you know? Like it's kind of a power user's thing and you could type real fast because you had the whole keyboard there.

But maybe there was prior art to be like buttons aren't cool all of a sudden. I do remember like the BlackBerry was cool. And this is like 2000, pre-iPhone, 06, right? Because the iPhone was 07, I think. And it's like Blackberry was very cool and it had all the buttons, you know? Like it's kind of a power user's thing and you could type real fast because you had the whole keyboard there.

And then the iPhone came out, zero buttons, or I guess it had the home button. And then like the power toggle on the right, but it was like a single pane of glass, as they say. And that might've been, okay, now I'm just answering the question for you. This is great.

And then the iPhone came out, zero buttons, or I guess it had the home button. And then like the power toggle on the right, but it was like a single pane of glass, as they say. And that might've been, okay, now I'm just answering the question for you. This is great.

I'm thinking, is that it? Is that the one?

I'm thinking, is that it? Is that the one?

Yeah, yeah, yeah. Is that when it happened or was there a different one?

Yeah, yeah, yeah. Is that when it happened or was there a different one?

You got existential on it, you know?

You got existential on it, you know?