Jared

And not just in push buttons, but in your book, you talk about kind of the history, right? Even of the button and knobs. and switches can you give us you know not the whole history but maybe a primer for all of human history for us pushing buttons i assume it started somewhere around the industrial revolution or i don't know when we had things that could be on the other side of a button

Thank you.

Thank you.

Yeah, I think that that is some of the tension, like you said, with the flexibility, right, is like we can change it because it's now actually disconnected from these previously mechanical things that this button was doing. But should we change it or should we have it at all? And Rachel, when did we decide I would peg it to the iPhone?

Yeah, I think that that is some of the tension, like you said, with the flexibility, right, is like we can change it because it's now actually disconnected from these previously mechanical things that this button was doing. But should we change it or should we have it at all? And Rachel, when did we decide I would peg it to the iPhone?

But maybe there was prior art to be like buttons aren't cool all of a sudden. I do remember like the BlackBerry was cool. And this is like 2000, pre-iPhone, 06, right? Because the iPhone was 07, I think. And it's like Blackberry was very cool and it had all the buttons, you know? Like it's kind of a power user's thing and you could type real fast because you had the whole keyboard there.

But maybe there was prior art to be like buttons aren't cool all of a sudden. I do remember like the BlackBerry was cool. And this is like 2000, pre-iPhone, 06, right? Because the iPhone was 07, I think. And it's like Blackberry was very cool and it had all the buttons, you know? Like it's kind of a power user's thing and you could type real fast because you had the whole keyboard there.

And then the iPhone came out, zero buttons, or I guess it had the home button. And then like the power toggle on the right, but it was like a single pane of glass, as they say. And that might've been, okay, now I'm just answering the question for you. This is great.

And then the iPhone came out, zero buttons, or I guess it had the home button. And then like the power toggle on the right, but it was like a single pane of glass, as they say. And that might've been, okay, now I'm just answering the question for you. This is great.

I'm thinking, is that it? Is that the one?

I'm thinking, is that it? Is that the one?

Yeah, yeah, yeah. Is that when it happened or was there a different one?

Yeah, yeah, yeah. Is that when it happened or was there a different one?

You got existential on it, you know?

You got existential on it, you know?

And it's cold, cold, cold, cold, cold. And then it's scalding hot. That's right. Yes. There's a whole like button and switch and, you know, design aspect to this with user experience. And the failure states of something like that, where you don't have, it doesn't have memory.

And it's cold, cold, cold, cold, cold. And then it's scalding hot. That's right. Yes. There's a whole like button and switch and, you know, design aspect to this with user experience. And the failure states of something like that, where you don't have, it doesn't have memory.

So you have to build in the memory of where exactly, like how many degrees do you turn that sucker around in order to get exactly the way you like it? Whereas in software, and you can do this in hardware design as well, you can actually create switches or levers or buttons where... It can either have helps for you, like clicks.

So you have to build in the memory of where exactly, like how many degrees do you turn that sucker around in order to get exactly the way you like it? Whereas in software, and you can do this in hardware design as well, you can actually create switches or levers or buttons where... It can either have helps for you, like clicks.

It can click into a certain spot and you can know six clicks is perfect. Feedback, haptics. Or it can have memory where you're like, just go to the six click thing and it knows to do that. So I think affordances is probably the word that designers use in order to help us get what we want out of a particular product. button. And yeah, I think the shower one is a good example of that. Also toasters.