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Jason Andrew

๐Ÿ‘ค Speaker
320 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

And typically about 80% of that business is driven by a broker selling to an employer.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

And it's extremely fragmented.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

You have a lot of legacy systems.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

It's all done in Excel, email.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

So Limelight's built a platform that helps an underwriter and a carrier work with a sales executive who's working with a broker to get to you as the employer, health, dental, vision, life, disability, insurance coverage.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

So we have two different verticals.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

And so it depends.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

In our broker channel, they're paying about $1,800 per month, roughly.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

If it's just one license, it's about $100 a month.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

But typically, we've got multiple users there.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

In our enterprise deployments, it's closer between $80,000 to $100,000 a month.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

So we started actually selling directly to independent regional brokers and so forth.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

And that's a part of our business that we still have folks that are using.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

They sign up.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

We've got a smaller team that is working with them.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

So we have them sign up on a pretty much ongoing basis, kind of off the shelf.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

But most of our focus is on our enterprise business.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

And those are longer sales cycles and somewhere between 12 and 16 months in terms of sales cycle.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

Only two are on inside sales and everybody else focuses on enterprise.

SaaS Interviews with CEOs, Startups, Founders
1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently

And we're scaling that team.