Jason Feifer

That's what the book is, kind of guide to doing that, using stories from the smartest people that I've spoken with, a couple of whom we've mentioned here, as well as the history of innovation.

I dive into crazy things, why the car was once feared and then was accepted, why recorded music, why musicians once tried to stop recorded music technology, and what we can learn today about changes in our industry from what happened to them.

That's the book.

I love it.

Build for tomorrow.

Go look it up.

All right, Jason, I need you for a lightning round.

I'm going to give you four keywords.

You can one word.

I'm very, very bad at one word answers, but let's see what we can do.

First one, the metaverse.

Metaverse.

It's a fad now in that the version of the metaverse that we have right now is not the version of the metaverse that we ultimately will have, but it's the starting point for an idea that will be very exciting in the future.

But don't feel like you have to join the metaverse right now.

Boom.

TikTok for the masses.

We were in the 15 to 20 year old stage.

We're in the 25 to 35 stage.

Is this going to be a mass, mass, mass player?

Is it always going to be niche, i.e.