Jason Feifer

Here's the thesis behind Build for Tomorrow, the book.

Change happens in four phases.

All change happens in four phases.

Panic, adaptation, new normal, wouldn't go back.

What I want to do is help people get through those three phases in the beginning.

Panic.

It's terrible.

It's a panic.

It's the thing that you slam into the wall.

You can never recover from.

Adaptation.

What is it that you do?

What is it that you have available to you?

New normal.

Start to build a foundation up from this shifting ground and then get to wouldn't go back.

Wouldn't go back is that time where you say, this new thing that I have is so valuable to me that I wouldn't want to go back to a time before I had.

This is the cycle of change.

You've gone through it 10 times before.

You just may have forgotten because the things that you're comfortable with now you forgot were once new and replaced some old thing that you used to be comfortable with.

Let's get to this place where we understand change, where we feel comfortable with it, where we're not fearful of it, and where we can start to build greatness for ourselves and for others because we can get to wouldn't go back.