Jason Feifer

I need to establish a promise. I need to pay off on that promise reliably, but I need to do it differently and surprisingly each time. That is what took me away from the old formula and forced me to come up with something that would actually resonate.

I need to establish a promise. I need to pay off on that promise reliably, but I need to do it differently and surprisingly each time. That is what took me away from the old formula and forced me to come up with something that would actually resonate.

I need to establish a promise. I need to pay off on that promise reliably, but I need to do it differently and surprisingly each time. That is what took me away from the old formula and forced me to come up with something that would actually resonate.

Exactly what I had in front of me. Okay, perfect. This is why we work well together. Okay, yes. So that's exactly correct. Let me just read this to you. And for context, my newsletter, for those who haven't read it, my newsletter is about a thousand words. And it's usually broken up into three or four sections.

Exactly what I had in front of me. Okay, perfect. This is why we work well together. Okay, yes. So that's exactly correct. Let me just read this to you. And for context, my newsletter, for those who haven't read it, my newsletter is about a thousand words. And it's usually broken up into three or four sections.

Exactly what I had in front of me. Okay, perfect. This is why we work well together. Okay, yes. So that's exactly correct. Let me just read this to you. And for context, my newsletter, for those who haven't read it, my newsletter is about a thousand words. And it's usually broken up into three or four sections.

Sections are just, you know, it's like a big header that makes it a little easier for you to feel like you know where you are in the newsletter. And so this is the beginning. This is what I think of as the opener for a newsletter that I just published. The headline was How to Prevent Miscommunications. And here's how it starts. You're being misunderstood today.

Sections are just, you know, it's like a big header that makes it a little easier for you to feel like you know where you are in the newsletter. And so this is the beginning. This is what I think of as the opener for a newsletter that I just published. The headline was How to Prevent Miscommunications. And here's how it starts. You're being misunderstood today.

Sections are just, you know, it's like a big header that makes it a little easier for you to feel like you know where you are in the newsletter. And so this is the beginning. This is what I think of as the opener for a newsletter that I just published. The headline was How to Prevent Miscommunications. And here's how it starts. You're being misunderstood today.

You shared a great idea or made something wonderful or told someone something and they are confused, unimpressed, maybe even annoyed. Now you're upset. Why don't they just understand? But here's the problem. You started in the wrong place. I fall victim to this all the time, including here in this newsletter.

You shared a great idea or made something wonderful or told someone something and they are confused, unimpressed, maybe even annoyed. Now you're upset. Why don't they just understand? But here's the problem. You started in the wrong place. I fall victim to this all the time, including here in this newsletter.

You shared a great idea or made something wonderful or told someone something and they are confused, unimpressed, maybe even annoyed. Now you're upset. Why don't they just understand? But here's the problem. You started in the wrong place. I fall victim to this all the time, including here in this newsletter.

So today I'll share some of my own stumbles and a powerful two-step exercise that will make your intentions and ideas clearer so everyone understands you. So that's the opening. And then it goes on, the thing that you see underneath that is the first header for the first section, and the header says, first, my own mistakes, and then I tell a little story about how I screwed up.

So today I'll share some of my own stumbles and a powerful two-step exercise that will make your intentions and ideas clearer so everyone understands you. So that's the opening. And then it goes on, the thing that you see underneath that is the first header for the first section, and the header says, first, my own mistakes, and then I tell a little story about how I screwed up.

So today I'll share some of my own stumbles and a powerful two-step exercise that will make your intentions and ideas clearer so everyone understands you. So that's the opening. And then it goes on, the thing that you see underneath that is the first header for the first section, and the header says, first, my own mistakes, and then I tell a little story about how I screwed up.

So, okay, now we've established that. Questions?

So, okay, now we've established that. Questions?

So, okay, now we've established that. Questions?

Yeah. Okay. A couple of things. Number one, as a young writer, I loved stem winders. I loved the idea of like starting in some random place and building with some narrative and eventually getting to the point. I thought that was really fun. And as a consumer, I sometimes do enjoy that style if someone's really, really good at it.

Yeah. Okay. A couple of things. Number one, as a young writer, I loved stem winders. I loved the idea of like starting in some random place and building with some narrative and eventually getting to the point. I thought that was really fun. And as a consumer, I sometimes do enjoy that style if someone's really, really good at it.