Jason Feifer

speaker

848 appearances 6 recordings 2 series first heard Nov 2024 last heard 12 Jun

Jason Feifer’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

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Money Rehab with Nicole Lapin · How to Make a Newsletter Your Career's Secret Weapon · 17 Jan 2025 podcast

What I like is that you have a point of view. and that you are approaching it in a way that feels relatable and useful to an audience. I think that's great. I like that you have identified that you have a specific approach that differentiates you in a market. What I don't like is how complicated it is.

Because I don't think that you can actually sustain doing a different kind of experiment on yourself every week in a weekly newsletter. I think you will burn yourself out instantly on that. It's too much work. I think you need to find ways to produce a newsletter that really don't take you that much time. Because putting together news, look, consider the experience of a newsletter for people.

It's pretty short. People are going to open it. They're going to read it once. They're going to likely delete it. Some people tell me that they save my newsletters, and that's cool. But it's a pretty... It's like an experience in aggregate. It's about building a long-term relationship with people.

So each newsletter should be good, but you shouldn't pour a full week's worth of personal experimentation effort into each newsletter. You will run out of topics too quickly, and you will burn yourself out. I'll give you an example of something that is... much smaller in scale, but takes this same sort of approach of distilling academic information to something that's useful.

There's a guy I know named Thomas who has a newsletter called Science Says. And it's very simple. Each week, he finds some academic paper on marketing where they're studying like You know, if you put the price above or below the product in an advertisement, which drives sales more? But these things are buried inside of complicated academic papers. And so he makes it simple. He just...

brings out the biggest, most important piece of information, quickly summarizes the main points of the study, gives you some actionable takeaway. I find it very useful. It's a great distillation of insights that are otherwise trapped inside of academic journals, and it's great for marketers, which I'm interested in. I feel like you could probably do a version of that.

There's got to be all sorts of interesting science out there about the climate that could be made useful for people without... consuming a full week's worth of your time. And also, look, you also, one other thing, you have to, especially when you're starting a newsletter, you have to guard yourself against the dispiriting experience of not that newsletters are hard to grow.

And if you get like a, you know, if you get a 40% open rate, you are killing it. So you're not going to reach that. You're not reaching that many people. And so if you spent like a full week, not eating meat and like chronicling everything and putting together this like loving thing, and then very beginning, like a hundred people read it, you're going to be like, screw this. I hate this. Right.

So you've got to do something that's just lighter for you and lighter for your audience. But I like the starting point that you have. And I think that there's a lot to build from there.

Money Rehab with Nicole Lapin · "I Have Too Many Ideas and Analysis Paralysis. Help!" · 26 Dec 2024 podcast

This is Help Wanted, the show that tackles all the big work questions you cannot ask anyone else. I'm Jason Pfeiffer, editor-in-chief of Entrepreneur Magazine.

The helpline is open. So feeling unfulfilled at work sucks because you don't even know where the problem is or how to fix it. And suddenly you start thinking, maybe I just have to throw everything away. Maybe my whole life has to change. And that is probably what drove this seven minute long voice memo that we got from a listener who is in this exact spot. You can hear it for yourself.

We will not play all seven minutes for you, but here is just a sampling.

You can hear it there, right? It's the panic. It's the analysis paralysis. It is the, I need to do something. So maybe I just do everything. So I invited her on the show to help her choose a path forward. Here's how it went. Melissa, welcome to Help Wanted.

So you sent in a lot of thoughts in a lot of different directions, and we will unpack them in a bit. But I feel like it would be helpful to have some context on you. But even before that, I want to ask you something now, and then I'm going to ask it to you at the end of this conversation. And we're going to see if the answer changes. So ready? It's this.

In your voice memo, you said a lot of things that you want. But if I forced you to answer the question, what do you want in a single sentence? What is the answer?

That's a great answer. I love that. What are you doing right now?

The way that you answered the question a moment ago was that you wanted work to be as fulfilling as the other parts of your life. So tell me about those more fulfilling other parts of your life.

So wait, but why is work, which also sounds like it's very outdoorsy and work in the land and all that stuff. Like, why is that not as fulfilling as what you just described?

Right. So if I can break that answer down into a couple component parts, it's like one of the things that you really want is autonomy.

And then another thing that you really want is to feel like you are fully utilized.

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