Jason Feifer

And when Facebook eventually killed that product and I was out in the cold with nothing but my money jacket from Mark Zuckerberg, I started to think, what works about this newsletter? And I realized that the only time in which I got any feedback or I heard from audiences or I saw any growth in this newsletter was when it showed up in Facebook News. Otherwise, nothing was happening.

And when Facebook eventually killed that product and I was out in the cold with nothing but my money jacket from Mark Zuckerberg, I started to think, what works about this newsletter? And I realized that the only time in which I got any feedback or I heard from audiences or I saw any growth in this newsletter was when it showed up in Facebook News. Otherwise, nothing was happening.

And the reason I tell you this story, the reason I think this is relevant to you, even if you don't get a bunch of zuck bucks, is because you have to have the right incentives in order to build something for your audience. So you need to be out there in the cold. You need to be able to see and feel what people respond to and what they don't respond to.

And the reason I tell you this story, the reason I think this is relevant to you, even if you don't get a bunch of zuck bucks, is because you have to have the right incentives in order to build something for your audience. So you need to be out there in the cold. You need to be able to see and feel what people respond to and what they don't respond to.

And the reason I tell you this story, the reason I think this is relevant to you, even if you don't get a bunch of zuck bucks, is because you have to have the right incentives in order to build something for your audience. So you need to be out there in the cold. You need to be able to see and feel what people respond to and what they don't respond to.

You need to live or die by whether or not people really genuinely like and care about and want to read and share the thing that you make. And if you are not seeing that, no amount of... like paid growth or partnerships or whatever can get you to escape the death spiral that that will be. So I really liked actually getting kicked out of this Facebook thing and having to figure it out on my own.

You need to live or die by whether or not people really genuinely like and care about and want to read and share the thing that you make. And if you are not seeing that, no amount of... like paid growth or partnerships or whatever can get you to escape the death spiral that that will be. So I really liked actually getting kicked out of this Facebook thing and having to figure it out on my own.

You need to live or die by whether or not people really genuinely like and care about and want to read and share the thing that you make. And if you are not seeing that, no amount of... like paid growth or partnerships or whatever can get you to escape the death spiral that that will be. So I really liked actually getting kicked out of this Facebook thing and having to figure it out on my own.

And what I realized was I was not being something that people were excited about. and the newsletter was not growing organically by itself. And I stepped back and I thought about why. And I thought, if I subscribed to this newsletter, I would not know what in the hell it was. Just like day in, day out, this newsletter shows up. I don't know what this is. I don't know why I'm getting it.

And what I realized was I was not being something that people were excited about. and the newsletter was not growing organically by itself. And I stepped back and I thought about why. And I thought, if I subscribed to this newsletter, I would not know what in the hell it was. Just like day in, day out, this newsletter shows up. I don't know what this is. I don't know why I'm getting it.

And what I realized was I was not being something that people were excited about. and the newsletter was not growing organically by itself. And I stepped back and I thought about why. And I thought, if I subscribed to this newsletter, I would not know what in the hell it was. Just like day in, day out, this newsletter shows up. I don't know what this is. I don't know why I'm getting it.

I believe, Morgan, we do a good job of this on the podcast that we make, but I don't know how explicitly we ever think about this. So here's a formula for media that that you inherently know, but that you need to apply to your newsletter and that everyone should apply to everything that they make.

I believe, Morgan, we do a good job of this on the podcast that we make, but I don't know how explicitly we ever think about this. So here's a formula for media that that you inherently know, but that you need to apply to your newsletter and that everyone should apply to everything that they make.

I believe, Morgan, we do a good job of this on the podcast that we make, but I don't know how explicitly we ever think about this. So here's a formula for media that that you inherently know, but that you need to apply to your newsletter and that everyone should apply to everything that they make.

The formula for media, whether you are just thinking about this for your own Instagram channel or a newsletter that you make or anything, the formula for media is the right combination of predictability and surprise. That's it. So predictability, it has to reliably deliver upon something that people want and they know how it adds value to their lives. Surprise.

The formula for media, whether you are just thinking about this for your own Instagram channel or a newsletter that you make or anything, the formula for media is the right combination of predictability and surprise. That's it. So predictability, it has to reliably deliver upon something that people want and they know how it adds value to their lives. Surprise.

The formula for media, whether you are just thinking about this for your own Instagram channel or a newsletter that you make or anything, the formula for media is the right combination of predictability and surprise. That's it. So predictability, it has to reliably deliver upon something that people want and they know how it adds value to their lives. Surprise.

They don't know what you're going to say next. If you get that balance wrong, if you are too predictable and therefore too boring, or if you're too surprising and it's just like every week a newsletter shows up and it's like, what is this? Why are you writing about that now? That's bad. People will tune out. I needed to figure out what can I do that really lives in that.

They don't know what you're going to say next. If you get that balance wrong, if you are too predictable and therefore too boring, or if you're too surprising and it's just like every week a newsletter shows up and it's like, what is this? Why are you writing about that now? That's bad. People will tune out. I needed to figure out what can I do that really lives in that.

They don't know what you're going to say next. If you get that balance wrong, if you are too predictable and therefore too boring, or if you're too surprising and it's just like every week a newsletter shows up and it's like, what is this? Why are you writing about that now? That's bad. People will tune out. I needed to figure out what can I do that really lives in that.