Jason Feifer

speaker

848 appearances 6 recordings 2 series first heard Nov 2024 last heard 12 Jun

Jason Feifer’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Money Rehab with Nicole Lapin · How to Make a Newsletter Your Career's Secret Weapon · 17 Jan 2025 podcast

Every time you encounter anything in the first couple seconds of this episode of this podcast, you were like, is this for me or is this not for me? And then, you know, Morgan said something that answered yes. And that's why you're this far into this episode. But, you know, could it could have gone the other way? People might have been like, I don't care about newsletters. And then they're out.

So when somebody opens my newsletter, the first thing I want to do is identify why this is for you, which is why I open by stating the problem, which in this case is you're being misunderstood. Now, you don't have to do it exactly like that, but I do think that it's really important to be as straightforward as possible so that people appreciate value. You had asked about structure.

I do it for a couple of reasons. Number one, I do it because I want the newsletter to be an easy read. I don't want anyone to ever feel lost in it. I know that a lot of people are reading it on their phone while they're on the go or on the toilet or who knows, you know, there's a lot of distractions. So like the format is basically this, it opens like that.

Then it steps back and it tells some kind of story. Sometimes it's about an entrepreneur. Sometimes it's about me. Sometimes it's some, some interesting psychological study. And then it applies that story to you. and your problem, and then it gives you some kind of exercise, a couple questions to ask, something to do, and then it just kind of takes it home with a big idea thought.

I repeat that every single time. It's because the world is full of so much noise that you have to create signal for people. And you do that by being repetitive, but useful. And so I created a structure that was useful for my reader, but also very useful for me.

I know now every single time, once I have an idea for what the newsletter is, I basically just need two things, three things, I need three things. I need to know what problem am I solving. I need to know what compelling story or anecdote illustrates it. I need to know what the exercise is. And once I have that, I can sit down and I can write the newsletter.

This newsletter now only takes me, I mean, people email me and they're like, you must work on this all week. No, the answer is it takes me about an hour and a half to write the newsletter. And then I like futz with it and polish it. My wife reads it and gives me feedback. But like the actual writing of it is like an hour and a half.

And that's because I have set this formula up and therefore I know exactly what I'm doing and I know what I need to do. And that makes writing so much easier.

Please.

Yeah, sure.

Oh, yeah. How do you even describe that? Well, Matt has a deep background in building companies, mostly digital companies. He was the CEO of Smart Passive Income. Now he's building a whole bunch of different companies, some of which I'm involved in. He's just one of those guys that builds a lot of things and knows everybody.

Oh, yeah. Yeah. That you know what? That was funny. I think that's a great prompt for a dinnertime conversation. I have all sorts of answers like, you know, this thing that you've like wanted to do forever, but you haven't done. But I've actually tried that in a couple of spaces. And most times people don't have an answer to that. But you did.

Okay. So the mission statement exercise is a way to feel grounded in a time of constant change. So many of the things that you do or that you identify with or that you think you're good at are things that are very easily changeable. And so it's helpful to anchor yourself into something that won't change, to find the thing that does not change in times of change. And so

Anyway, what I tell people to do is to come up with a single sentence that starts with I, and then every word is carefully selected so that it is not anchored to something that's easily changeable. The example that I always give is it's the difference between me saying I am a magazine editor, which is very easily changeable.

All it takes is one phone call from my boss at Entrepreneur Magazine saying you're fired, and then I'm not a magazine editor. So very easily changeable. Two, I tell stories in my own voice, which is not changeable. Stories can happen in any format, in any medium. In my own voice is me setting the terms for how I want to operate at this stage of my career. So for you, it could be,

I solve the most complex problems. I help teams achieve greatness. Whatever it is, once you have that clarity, you realize that anything that changes in your work or life is just a new opportunity to do the thing that you already do best.

Yeah, okay. Global warming, that's a problem.

Heard of it.

Things that people are just not going to do.

There are parts of it I like. There are parts of it I don't like.

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