Jason Feifer

You need to live or die by whether or not people really genuinely like and care about and want to read and share the thing that you make. And if you are not seeing that, no amount of... like paid growth or partnerships or whatever can get you to escape the death spiral that that will be. So I really liked actually getting kicked out of this Facebook thing and having to figure it out on my own.

You need to live or die by whether or not people really genuinely like and care about and want to read and share the thing that you make. And if you are not seeing that, no amount of... like paid growth or partnerships or whatever can get you to escape the death spiral that that will be. So I really liked actually getting kicked out of this Facebook thing and having to figure it out on my own.

You need to live or die by whether or not people really genuinely like and care about and want to read and share the thing that you make. And if you are not seeing that, no amount of... like paid growth or partnerships or whatever can get you to escape the death spiral that that will be. So I really liked actually getting kicked out of this Facebook thing and having to figure it out on my own.

And what I realized was I was not being something that people were excited about. and the newsletter was not growing organically by itself. And I stepped back and I thought about why. And I thought, if I subscribed to this newsletter, I would not know what in the hell it was. Just like day in, day out, this newsletter shows up. I don't know what this is. I don't know why I'm getting it.

And what I realized was I was not being something that people were excited about. and the newsletter was not growing organically by itself. And I stepped back and I thought about why. And I thought, if I subscribed to this newsletter, I would not know what in the hell it was. Just like day in, day out, this newsletter shows up. I don't know what this is. I don't know why I'm getting it.

And what I realized was I was not being something that people were excited about. and the newsletter was not growing organically by itself. And I stepped back and I thought about why. And I thought, if I subscribed to this newsletter, I would not know what in the hell it was. Just like day in, day out, this newsletter shows up. I don't know what this is. I don't know why I'm getting it.

I believe, Morgan, we do a good job of this on the podcast that we make, but I don't know how explicitly we ever think about this. So here's a formula for media that that you inherently know, but that you need to apply to your newsletter and that everyone should apply to everything that they make.

I believe, Morgan, we do a good job of this on the podcast that we make, but I don't know how explicitly we ever think about this. So here's a formula for media that that you inherently know, but that you need to apply to your newsletter and that everyone should apply to everything that they make.

I believe, Morgan, we do a good job of this on the podcast that we make, but I don't know how explicitly we ever think about this. So here's a formula for media that that you inherently know, but that you need to apply to your newsletter and that everyone should apply to everything that they make.

The formula for media, whether you are just thinking about this for your own Instagram channel or a newsletter that you make or anything, the formula for media is the right combination of predictability and surprise. That's it. So predictability, it has to reliably deliver upon something that people want and they know how it adds value to their lives. Surprise.

The formula for media, whether you are just thinking about this for your own Instagram channel or a newsletter that you make or anything, the formula for media is the right combination of predictability and surprise. That's it. So predictability, it has to reliably deliver upon something that people want and they know how it adds value to their lives. Surprise.

The formula for media, whether you are just thinking about this for your own Instagram channel or a newsletter that you make or anything, the formula for media is the right combination of predictability and surprise. That's it. So predictability, it has to reliably deliver upon something that people want and they know how it adds value to their lives. Surprise.

They don't know what you're going to say next. If you get that balance wrong, if you are too predictable and therefore too boring, or if you're too surprising and it's just like every week a newsletter shows up and it's like, what is this? Why are you writing about that now? That's bad. People will tune out. I needed to figure out what can I do that really lives in that.

They don't know what you're going to say next. If you get that balance wrong, if you are too predictable and therefore too boring, or if you're too surprising and it's just like every week a newsletter shows up and it's like, what is this? Why are you writing about that now? That's bad. People will tune out. I needed to figure out what can I do that really lives in that.

They don't know what you're going to say next. If you get that balance wrong, if you are too predictable and therefore too boring, or if you're too surprising and it's just like every week a newsletter shows up and it's like, what is this? Why are you writing about that now? That's bad. People will tune out. I needed to figure out what can I do that really lives in that.

I need to establish a promise. I need to pay off on that promise reliably, but I need to do it differently and surprisingly each time. That is what took me away from the old formula and forced me to come up with something that would actually resonate.

I need to establish a promise. I need to pay off on that promise reliably, but I need to do it differently and surprisingly each time. That is what took me away from the old formula and forced me to come up with something that would actually resonate.

I need to establish a promise. I need to pay off on that promise reliably, but I need to do it differently and surprisingly each time. That is what took me away from the old formula and forced me to come up with something that would actually resonate.

Exactly what I had in front of me. Okay, perfect. This is why we work well together. Okay, yes. So that's exactly correct. Let me just read this to you. And for context, my newsletter, for those who haven't read it, my newsletter is about a thousand words. And it's usually broken up into three or four sections.

Exactly what I had in front of me. Okay, perfect. This is why we work well together. Okay, yes. So that's exactly correct. Let me just read this to you. And for context, my newsletter, for those who haven't read it, my newsletter is about a thousand words. And it's usually broken up into three or four sections.