Jason Feifer

Exactly what I had in front of me. Okay, perfect. This is why we work well together. Okay, yes. So that's exactly correct. Let me just read this to you. And for context, my newsletter, for those who haven't read it, my newsletter is about a thousand words. And it's usually broken up into three or four sections.

Sections are just, you know, it's like a big header that makes it a little easier for you to feel like you know where you are in the newsletter. And so this is the beginning. This is what I think of as the opener for a newsletter that I just published. The headline was How to Prevent Miscommunications. And here's how it starts. You're being misunderstood today.

Sections are just, you know, it's like a big header that makes it a little easier for you to feel like you know where you are in the newsletter. And so this is the beginning. This is what I think of as the opener for a newsletter that I just published. The headline was How to Prevent Miscommunications. And here's how it starts. You're being misunderstood today.

Sections are just, you know, it's like a big header that makes it a little easier for you to feel like you know where you are in the newsletter. And so this is the beginning. This is what I think of as the opener for a newsletter that I just published. The headline was How to Prevent Miscommunications. And here's how it starts. You're being misunderstood today.

You shared a great idea or made something wonderful or told someone something and they are confused, unimpressed, maybe even annoyed. Now you're upset. Why don't they just understand? But here's the problem. You started in the wrong place. I fall victim to this all the time, including here in this newsletter.

You shared a great idea or made something wonderful or told someone something and they are confused, unimpressed, maybe even annoyed. Now you're upset. Why don't they just understand? But here's the problem. You started in the wrong place. I fall victim to this all the time, including here in this newsletter.

You shared a great idea or made something wonderful or told someone something and they are confused, unimpressed, maybe even annoyed. Now you're upset. Why don't they just understand? But here's the problem. You started in the wrong place. I fall victim to this all the time, including here in this newsletter.

So today I'll share some of my own stumbles and a powerful two-step exercise that will make your intentions and ideas clearer so everyone understands you. So that's the opening. And then it goes on, the thing that you see underneath that is the first header for the first section, and the header says, first, my own mistakes, and then I tell a little story about how I screwed up.

So today I'll share some of my own stumbles and a powerful two-step exercise that will make your intentions and ideas clearer so everyone understands you. So that's the opening. And then it goes on, the thing that you see underneath that is the first header for the first section, and the header says, first, my own mistakes, and then I tell a little story about how I screwed up.

So today I'll share some of my own stumbles and a powerful two-step exercise that will make your intentions and ideas clearer so everyone understands you. So that's the opening. And then it goes on, the thing that you see underneath that is the first header for the first section, and the header says, first, my own mistakes, and then I tell a little story about how I screwed up.

So, okay, now we've established that. Questions?

So, okay, now we've established that. Questions?

So, okay, now we've established that. Questions?

Yeah. Okay. A couple of things. Number one, as a young writer, I loved stem winders. I loved the idea of like starting in some random place and building with some narrative and eventually getting to the point. I thought that was really fun. And as a consumer, I sometimes do enjoy that style if someone's really, really good at it.

Yeah. Okay. A couple of things. Number one, as a young writer, I loved stem winders. I loved the idea of like starting in some random place and building with some narrative and eventually getting to the point. I thought that was really fun. And as a consumer, I sometimes do enjoy that style if someone's really, really good at it.

Yeah. Okay. A couple of things. Number one, as a young writer, I loved stem winders. I loved the idea of like starting in some random place and building with some narrative and eventually getting to the point. I thought that was really fun. And as a consumer, I sometimes do enjoy that style if someone's really, really good at it.

The only person right now who I can think of that's really good at it is the host of this podcast called 60 Songs That Explain the 90s Colon the 2000s, which you must listen to. It's fantastic. And it always it takes for like it takes like 20 minutes to get to the point of the podcast. He's such a good storyteller that it works. But generally speaking.

The only person right now who I can think of that's really good at it is the host of this podcast called 60 Songs That Explain the 90s Colon the 2000s, which you must listen to. It's fantastic. And it always it takes for like it takes like 20 minutes to get to the point of the podcast. He's such a good storyteller that it works. But generally speaking.

The only person right now who I can think of that's really good at it is the host of this podcast called 60 Songs That Explain the 90s Colon the 2000s, which you must listen to. It's fantastic. And it always it takes for like it takes like 20 minutes to get to the point of the podcast. He's such a good storyteller that it works. But generally speaking.

It's a terrible, terrible way to open something. And the reason for that is because people are very busy. And especially if you are serving any kind of business audience, those people are really utility oriented. They want to know what they're going to get from this because they have very limited time and they have too much coming at them all at once.