Jason Fladlien

And so what's great about the beta launch approach is, like I told you, I don't have to have a name for the product yet.

I don't have to have a fancy sales funnel for it.

I don't have to have a fancy sales funnel for it.

I don't have to have a members area.

I don't have to have a members area.

We'll sometimes tell audiences, in fact, we're like, we don't know if it's going to be three, four, five, six, seven, or eight modules.

We'll sometimes tell audiences, in fact, we're like, we don't know if it's going to be three, four, five, six, seven, or eight modules.

I don't even know if I can teach it exactly, so I'm going to have to teach module one two or three or four times, right?

I don't even know if I can teach it exactly, so I'm going to have to teach module one two or three or four times, right?

But what's beautiful about this model is it sets us up so we can see if we can get success stories or not.

But what's beautiful about this model is it sets us up so we can see if we can get success stories or not.

That's the first thing.

That's the first thing.

The second thing is you will learn more about what matters to your customers by being interactive with them.

The second thing is you will learn more about what matters to your customers by being interactive with them.

than you ever will with any other type of market research that exists.

than you ever will with any other type of market research that exists.

Getting your hands dirty, using that back and forth.

Getting your hands dirty, using that back and forth.

You in fact are enlisting customers to force upon you what the best results are.