Jason Fladline

Here's the reality. Almost anything you saw to almost anybody, they're trying to escape pain. Their life is miserable. Nobody goes to a therapist and says, hey, listen, I'm doing really good. I want to go great. Like hook it up, right? They go to a therapist because they're depressed. They can't even get out of bed in the morning and brush your teeth. It's gotten that bad.

Here's the reality. Almost anything you saw to almost anybody, they're trying to escape pain. Their life is miserable. Nobody goes to a therapist and says, hey, listen, I'm doing really good. I want to go great. Like hook it up, right? They go to a therapist because they're depressed. They can't even get out of bed in the morning and brush your teeth. It's gotten that bad.

They're doing it out of desperation. So almost everybody who's spending serious money is doing so to escape a massive pain. So we got to meet them in the paint. This is the biggest mismatch I see with successful entrepreneurs selling to audiences who aspire to be successful just like them. You know, a successful entrepreneur, their life is easy.

They're doing it out of desperation. So almost everybody who's spending serious money is doing so to escape a massive pain. So we got to meet them in the paint. This is the biggest mismatch I see with successful entrepreneurs selling to audiences who aspire to be successful just like them. You know, a successful entrepreneur, their life is easy.

related to that issue that they're teaching about and their audience related to that issue, their life is very hard. So we spend a lot of time in the darkness. You know, we help them get out of hell before we get them into heaven, right? But there has to be some heaven too. There has to be a reason to fight for today with the hopes that there's a better tomorrow.

related to that issue that they're teaching about and their audience related to that issue, their life is very hard. So we spend a lot of time in the darkness. You know, we help them get out of hell before we get them into heaven, right? But there has to be some heaven too. There has to be a reason to fight for today with the hopes that there's a better tomorrow.

So most people do one or the other. They're all... pot of gold at the end of the rainbow when they're mismatched with their audience who's suffering or they stay in suffering. They take their headache and they turn it into a migraine and then they sell them a Tylenol, right? Like we got to do both because making the sell is only the beginning of the journey.

So most people do one or the other. They're all... pot of gold at the end of the rainbow when they're mismatched with their audience who's suffering or they stay in suffering. They take their headache and they turn it into a migraine and then they sell them a Tylenol, right? Like we got to do both because making the sell is only the beginning of the journey.

If I make the sell and I don't help you as a customer, I'm doing myself no favors because I'm not creating the capacity for you to want to do more business with me in the future. I'm actually designing it so you do less business with me in the future.

If I make the sell and I don't help you as a customer, I'm doing myself no favors because I'm not creating the capacity for you to want to do more business with me in the future. I'm actually designing it so you do less business with me in the future.

Not only does commitment and consistency move through the purchase into the action phase, which increases your success stories, but this whole concept of if we just scare them into buying, we might get their money once, but we didn't empower them. We've actually created trauma. So we got to sell the hope that tomorrow will be better today.

Not only does commitment and consistency move through the purchase into the action phase, which increases your success stories, but this whole concept of if we just scare them into buying, we might get their money once, but we didn't empower them. We've actually created trauma. So we got to sell the hope that tomorrow will be better today.

And then we have to anchor that down and build upon that in the actual product to see it through so we can make more money and serve more people in the future.

And then we have to anchor that down and build upon that in the actual product to see it through so we can make more money and serve more people in the future.

Let's hold that thought and take a quick break with our sponsors.

We'll be right back after a quick break from our sponsors. This episode of Young and Profiting Podcast is brought to you by Mercury, the modern business banking experience that brands like mine use to manage their finances. I've got a confession to make. I used to dread logging into my old business bank account.

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