Young and Profiting (YAP) with Hala Taha
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
Fri, 15 Nov 2024
Before becoming a “webinar queen,” Hala Taha relied on social media posts and pricey ads that didn’t quite hit the mark. While she had built a large following, converting her followers into paying clients was a constant struggle. After pouring time and money into traditional methods, she decided to try something different. That’s when she discovered the power of webinars. Today, webinars have helped her generate millions in sales. In this episode, Hala shares the exact formula she used to scale her online business and drive six-figure sales using webinars. In this episode, Hala will discuss: (00:00) Introduction (00:22) Why Teachable is a Game-Changer for Course Creators (01:49) My Journey to Course Creation (05:34) The Challenges That Almost Stopped Me (08:15) How I Discovered the Magic of Webinars (09:17) From Beginner to Webinar Pro (11:00) The Surprising Benefits of Webinars (14:45) The Webinar Blueprint (16:18) The Psychology Behind a Killer Introduction (31:09) How to Educate Without Overwhelming (44:57) Keeping Your Audience Hooked (45:39) Seamlessly Transitioning from Content to Offer (46:45) Using Commitment Questions to Close the Deal (48:35) How to Stack Your Offer for Maximum Impact (56:13) Why Teachable is the Ultimate Course Platform (01:03:15) Metrics for Tracking Webinar Success (01:07:02) Case Study: Miss Excel's Webinar Strategy (01:22:14) Q&A: Tailoring Webinar Strategies to Your Business Try Teachable for FREE: Claim your free month of their Pro paid plan with code PROFITING at https://teachable.com/ Resources Mentioned: Teachable Full Webinar: https://youtu.be/hkvhHnX1W0M LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
Chapter 1: What is the main topic of this episode?
Today's episode is sponsored in part by Airbnb, Open Phone, Shopify, Mercury, Built, Indeed, and Microsoft Teams. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals. Hello, young and profiters. We've got a real treat for you today.
Instead of the usual podcast interview, I am going to pull back the curtain and give you guys at home an inside peek into another one of my exclusive webinars. And the topic of this webinar is how to create and produce impactful webinars. Very meta, I know. Webinars are not just a trend.
They've emerged as a powerful tool for creators and entrepreneurs looking to engage their audience, share their expertise, and grow their business. And I can also tell you this, webinars changed everything for me. I first learned about making them on this show from the webinar king himself, Jason Fladling, back in episode 229. It's a two-parter and it's fantastic. You should check it out.
Since talking to Jason, I've done my homework, I've put in my time, and I've become something of a webinar princess myself. And today, thanks to the good people at Teachable, you are going to enjoy some of the fruits of my labors. webinars helped me shorten my sales cycle, boost conversions, and generate millions in sales.
Chapter 2: How did Hala Taha become a webinar queen?
They also allowed me to establish myself as an expert in my niche and help thousands of my fellow entrepreneurs in the process. So grab a notebook, get comfortable, and learn how you too can harness the power of webinars in your business. Welcome everybody, today we are covering webinar mastery. You're going to learn how to skyrocket your course and info product sales via a webinar.
And this is presented by Teachable. And something that I do, if you guys are new to my webinars, something that I always do is we do our commitments. So you're gonna learn today that webinars are about creating value. And some people put on webinars that are just a marketing and sales gimmick. This is not that. This is 90 minutes of real work. You're going to learn a lot today.
You're gonna want to take notes. You're gonna wanna pay attention. For the first time ever, I'm making the slides available with all the notes afterwards. So be present. You're gonna be able to get the slides afterwards and kind of like really go deep So I want you to think about what are you gonna make the most out of these 90 minutes? How are you gonna make the most out of these 90 minutes?
Are you gonna put away your phone? Are you gonna shut out of Slack? I've got my tea here. Are you guys gonna go get a tea or a coffee so that you can stay alert, stay warm? Are you going to make sure you don't check your email? Are you going to eat a snack, put your pets away, put your kids away? What are you going to do so that you can actually pay attention for this 90 minutes?
Because this is a training that I would otherwise be charging at least $1,000 for. But we're able to do it for free today because I'm sponsored by Teachable and Teachable is making this happen. So shout out to Teachable, first of all, for making this happen. And secondly, make the most out of it. I'm never gonna do this again. This is a one and done webinar, most likely.
And I hope you guys can stay because there's gonna be value till the very end. So like I mentioned, today's class is worth a lot. This is something I would typically charge for as a course creator and teacher. It's made possible by Teachable. So Teachable is the best platform for content creators to start and grow an online business authentically.
They've got more product options to create and sell than any other platform online. They allow you to sell digital downloads, coaching services, memberships, communities, courses. You can get selling fast with easy to use content and website builders. They have also got a lot of AI tools to make it really easy for you. You can stack your offer with bundles and upsells.
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Chapter 3: What are the benefits of using webinars for sales?
We're going to learn all about stacking our offer later today. And they've got a 0% transaction fee on the pro plan. So I made the switch to Teachable. And one of the main reasons was because they don't charge a fee. So it used to get charged a percentage for every course that I sold, and they don't do that, which is a great advantage.
So you can be a part of the 100,000 creators who are already using Teachable to turn their expertise into a thriving business of online learning products. And we're going to make the PDF copy of this presentation, which is jam-packed with information and additional notes in the slides. We're gonna make that available for anybody who actually signs up to Teachable, the pro plan today on the call.
So if you make the choice to sign up to the pro plan, which is no risk, you can cancel within the first 30 days and get your money back. So there's no risk to this. I never do any sort of trial that has risk or a charge associated with it. So if you sign up to the pro plan today, And you take a screenshot and send that to Kate. You can send it in the chat. You can email it.
Kate can drop her email here. You'll get the PDF download of this presentation with all the notes. And we're even giving an extra gift of a tech SOP for your webinar setup as well. Okay. So to get ready for the demo, and we're going to get, this is just like the precursor of the actual training.
So if you guys want to just get this out of the way so we don't have to stop when I'm actually presenting content, just get ready for the demo later on today. Go to teachable.com slash welcome slash holic. If you select the pro plan, sign up for a new account. You arrive at the free account demo, upgrade to the 30-day risk-free pro plan, and you'll receive your gift. Okay.
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Chapter 4: How can you create an impactful introduction for your webinar?
We are going to get started here. And I'm so excited. So first of all, I want you guys to know that this presentation is very meta. This is a webinar on webinars. So everything that I do from here on out is a lesson, even if you don't realize it's a lesson. So pay attention to everything, okay? Pay attention to everything.
And we're going to connect the dots later on as to what I did, for example, in this introduction. So everything in this webinar is meant to teach you every single thing that I do, okay? Even what I just did, signing up to the demo before we get started. Even the commitments that I just did. All of this is a lesson for you guys to think about and pay attention to, okay?
So a little bit about me before we get started. My name is Hala Taha. For those of you guys who are not familiar with me, I host a number one podcast. It's an entrepreneurship podcast frequently in the top 10 on Apple. It's a top 10 business podcast. I have over 20 million downloads. I'm the founder of Yap Media. It's an award-winning podcast production and social media agency.
We cater to authors, podcasters, influencers, and CEOs. I'm also the founder and CEO of the Yap Media Podcast Network, where I grow and monetize other podcasts. And I have a large LinkedIn following and over a million subscribers and followers across all of my platforms. So that's a little bit about me. And I wanna talk to you about launching my first course.
So I launched my first course a little bit over a year ago. At the time, I was a really large influencer on LinkedIn and I had never sold anything before. I just provided value to my audience with free content, promoting my podcast, talking about LinkedIn advice, marketing advice. And I was just a content creator that was just trying to become an influencer in my space.
And so I had my agency and I was doing all these like really high ticket clients, but I was primarily selling to the guests that came on my podcast. I never really sold to my general audience. I just provided value for a long time. I used to go on LinkedIn Live and Clubhouse and I would do all these Q&As and I would just always give people free advice.
And I started to pay attention to the demand that people were asking me about. People would be like, can you please do a course? Can you please do a course on LinkedIn? I really want to learn more from you. Can you write all your learnings down in one place? I'll pay you for this. Can you do this for me? And so people would always ask me.
And so I finally decided when I had a bit of time that I was going to put out a LinkedIn course. I decided that I was starting my network and that I didn't want to scale my agency so large because it's very talent heavy. And then I wanted to scale my LinkedIn knowledge through a course instead. So I decided to develop a two-day masterclass and then sell my expertise to my audience.
And so I would say at the time I had a large LinkedIn following. So I probably had like 200,000 at least followers when I launched my course a year and a half ago on LinkedIn. And so when I first launched my course, I decided I was going to start with a pilot because I never did this before. And I wanted to make sure it was valuable, that people liked it. I wanted to get feedback on it.
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Chapter 5: What techniques can keep your webinar audience engaged?
Number two was totally unexpected, growing my email list. This has been the number one way that I've grown my email list because when people register for a webinar on Zoom, they have to insert their email. Now, I had over 1,000 people sign up for this webinar, okay? Over 1,000 people registered and I got 1,000 emails from this webinar alone.
Chapter 6: How do you effectively transition from content to offer in a webinar?
Okay, now I can retarget these people after the webinar. And a lot of folks did not attend this webinar. So I might have another webinar for anybody who missed it and get those people to hop on the webinar because I have their email, I'm able to do that. So email is a very valuable asset. You get 35X your ROI on email. There's no other channel like it.
Chapter 7: What is the psychology behind making a sale during a webinar?
So I grew my email list and I continue to grow my email list really fast from webinars. Number three is also an unexpected benefit. And that's sticky super fans. I've got a lot of folks who never convert. They never buy anything, but they always show up and they always support.
And they tell their friends about the webinars and they tell their friends about my podcast and they always are engaging on social media. And why? Because of the law of reciprocity. I've helped them so much with all these free trainings and they feel like they want to give back to me. And so I create all these super fans because I'm giving so much value and they want to support me in return.
The fourth one is something that's almost invaluable, which is webinars have actually made me a better communicator, a better storyteller, a better salesperson. And those three things have actually helped me generate millions of dollars outside of just selling my courses. So when I go pitch brands for sponsorships for my podcasters, I'm better at doing that.
When I go pitch agency clients for $10,000 plus agency services every month, I'm better at doing that and have higher conversion rates because of the skills that I've learned on webinars. So in summary, webinars helped me shorten my sales cycle to go from cold to sold. Webinars have helped me generate millions in sales and improve lives at the same time.
Webinars helped me solidify my position as a top expert in my niche, specifically as a LinkedIn teacher, because I created so many super fans. And I want to teach you how to do the same thing in this webinar. So I wanna ask you guys, I know I've been doing a lot of talking. Do you have a skill that you can monetize with a course? Let us know in the chat.
Are you ready to become a webinar master yourself? Okay, so let's talk about who this webinar is for. So this webinar is for somebody who has an expertise that you want to turn into a course soon, or you've already built a powerful product or course and you want to maximize your sales. So this works for if you already have a course or you don't have a course yet.
And even if you don't have a course or you never want to have a course, This webinar is super relevant for you. For most businesses, simply having even a half-assed webinar, I'm going to teach you how to have an amazing webinar. Even having a half-baked webinar will put you leagues above your competition who don't have webinars at all.
Russell Brunson has this quote, if you do a webinar every single week, eventually you'll never have to worry about money again.
And again, it's not just from doing the webinars, it's from becoming a better storyteller, becoming a better marketer and salesperson because you've got all your ideas down, you understand how to persuade, you understand the psychology of sales and all the things that we're gonna learn about today, okay? So my promise to you, in the next 90 minutes,
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Chapter 8: How can testimonials enhance your webinar's effectiveness?
Number three is to deal with common objections in advance. Number four is to create hope for the future and a desire for status. Number five is to create mystery and intrigue on what's next. So you want to create mystery and intrigue on your offer specifically. What are you going to teach to get people to stay on your webinar, okay?
How you do this is with something called your hero story and your big promise. And like I said, this is a meta presentation. This is a webinar on webinars. So I already gave you my hero story and our big promise, and we're gonna break that down now. We're gonna break down what I just did in the introduction, okay? So Russell Brunson is a webinar guru.
He's one of the biggest, most accomplished marketers in the world. He's the creator of ClickFunnels. And he understands the psychology of sales like no other person on this planet. In fact, all the big entrepreneurs now that you hear of, like Alex Ramosi and things like that, they all learned from Russell. And so Russell's in my podcast network. He's one of my mentors. He's taught me a lot.
And he taught me about a hero story. And so there's six key elements to a hero story. The relatable start. So how can you mirror your audience's starting point? Number two is struggles and setbacks. So what challenges or mistakes or your frustrations did you have? Your aha moments. So what was your pivotal discovery or realization in your story? explaining the solution.
So your new method that you use to overcome the obstacle that you had, then you go into your proof of success. So what evidence do you have of your success? Do people think you're a big deal in your field? What awards do you have? How do you attach yourself to a celebrity, for example, to showcase your proof of success? And then lastly, service to others.
So you frame your mission to help others replicate your success. Again, you want to be a value of service. The hero story is also known as an epiphany bridge story, okay? So let's break down how I did this earlier in this presentation. So a relatable start. I never sold a course before, but I was building following online. I think a lot of you guys in the chat right now can relate to that, right?
Number two, my sales went flat. My paid ads test was a failure. I'm sure a lot of you guys also can relate to that. Having flat sales, trying something new that didn't really work. My aha moment was realizing that I needed to warm up my cold leads, that these leads were too cold. They needed something else. Webinars was my aha moment.
The solution was coming up with my own webinar framework by learning from the best in the business, doing what I thought was really good from everybody else's strategies and creating my own. And then I practiced. My proof of success was my sales skyrocketed. I became known as a webinar princess or queen, like everybody who loves my webinars.
I get paid to do webinars from sponsors, like that's the ultimate validation. And then lastly, I'm gonna teach you guys how to do the same thing, right? So I flipped it around. It's not about me. It's now about helping you guys do what I did, right? So all that I did in the beginning was actually a hero story. And then I gave you my big promise, right?
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