Jason Hsiao

Yeah.

But I think he liked that we were, you know, doing one thing very specific and trying to do it really well.

And he liked that focus.

Well, yeah, like I said, over the years, we've probably had, you know, over a million.

But how many active paying today?

We've got like 130 active paying subscribers.

And a lot of them are kind of coming back.

Um, so, but activates every now, like, you know, over a hundred thousand.

Well, what we've realized because of our type of business, we have to kind of approach it in a very kind of multi-layered type way, right?

So we know that, I don't know, about 20% of folks who come in will actually just stick around with us forever.

And the rest, like I said, it just depends on where they are in the business.

We have a lot of small businesses.

Some of them are just getting started.

So the idea of jumping right into social media and posting all the time, it's just they're not ready for that.

They're like, I need a video for my homepage or a cover video for my Facebook page or something.

They're just trying to get the basics in place.

But if we feel like that we can serve that need really well, that in six or 12 months time when they are ready to do some more, like,

start doing ads on Facebook or, you know, start promoting some of their regular product line or something like that, that we can kind of be there when they're ready at that next stage of the company.

So we've kind of learned that we just need to kind of, you know, kind of almost like sub-segment our businesses and really kind of understand where they are in their business maturity and their social maturity and their video maturity and kind of cater to each one of those.

So