Jason Hsiao

I know that's kind of like a non-answer.

Well, yeah.

Yeah, probably about 25%.

Okay.

Yeah.

I mean, it's always hard, you know, you look at other companies and I think it's, we just have to understand the type of product we are, which is video.

And it's just different from like email or some other things.

And so in some ways we're kind of figuring things out as, as we go.

Yeah.

Oh yeah.

We have kind of teams dedicated to, you know, like how do we upsell or win backs and all those.

Um, I'd say it's close, but I think where we do, where we do better is where we're kind of strong in our top of the funnel.

So our growth kind of comes more from top of the funnel and finding new customers.

I think we could actually honestly do better and kind of like the win back or retention side of things.

Interesting.

Um, I think part of it will just come from the macro trend of people actually realizing that they need to do video more and that's becoming kind of more cost effective than some, some other traditional marketing channels.

Well, I know this, this probably, it actually is word of mouth and we've tried, you know, Jason, that is the most boring answer you could possibly give.

Well, I'll actually say our second biggest.

So word of mouth, and it's because we're a video company, so we happen to be the type of product that people share and talk about, and it's visual and it's exciting.

But the one that we can actually control better, it is basically direct paid marketing, primarily on Facebook, on Instagram, on social media.