Jason Hsiao

and using video.

So the nice thing is we're actually, you know, eating our own shit.

Yeah.

We're eating our own dog food.

We're growing.

All right.

Oh yeah.

Yeah.

Probably.

Yeah.

It's probably around, it's probably up there around there and we're trying all sorts of different channels, but I think the big picture, so I guess for just folks listening, I think the biggest mental shift that I think that we've had and that we've been trying to tell people is that, that I think that the, the impact that social media has had, I don't feel like people have maybe, especially small businesses have really grappled, have really kind of embraced it's,

It's really changed everything in the sense that I think traditional marketing, which is how most people do marketing still today, it's like the holy grail is getting people to your website, right?

So whatever you can do to lure people to your website, and that's kind of how marketing is done.

But I think what's happening now is you don't actually have to sit around and wait people for

For people to get to your website, you can actually take your message or your content or your information to where the conversation is already happening.

And that's on social media.

Well, we have a lot of different segments of users, so it kind of depends.

So on average, we'll say we should be willing to pay up to 250 to acquire a new customer.

No, we run things pretty tight around that.

Yeah, we kind of use a 24-month payback period.