Jason Hsiao

So we kind of extend it slightly, but I'd say we're relatively conservative because we kind of found that it works.

Yeah, well, it took growing into, right?

So we started with 12 months, and then as we felt comfortable that we were reliably getting that cash back, we could extend to a year and a half or two.

So now we feel like that we're confident enough in this channel, and we have enough cash in the bank that we can extend to 24 months.

Um, and it, and it's a, it's a dominant channel, but it's not like, uh, it's, it's not our only channel, right?

Uh, total hits probably in them.

And then, gosh, I should know that's right.

Um, in, in the millions, I don't know what it is.

Uh, well, we'll get about a business customers.

We get probably average about 150,000 a month.

Uh, we have about like a 7% conversion rate.

Yep.

And those are specific business customers.

And we have a bunch of

So non-business customers that we try to figure out what to do with also.

But where we're kind of betting is on the business customers.

Yep, we like it.

Yeah, that's good.

But we have challenges on the churn side, retention side, and we've got to get people using video more regularly.

We're about 100 folks, mostly in New York.