Jason Karp

Right. And here's the worst part, Mark. The worst part is in 2015- They came out. There have been these moments where people start really caring about the artificial food dyes because, as you noted, with some ingredients like BHT and others, they're literally banned in many countries.

Right. And here's the worst part, Mark. The worst part is in 2015- They came out. There have been these moments where people start really caring about the artificial food dyes because, as you noted, with some ingredients like BHT and others, they're literally banned in many countries.

Right. And here's the worst part, Mark. The worst part is in 2015- They came out. There have been these moments where people start really caring about the artificial food dyes because, as you noted, with some ingredients like BHT and others, they're literally banned in many countries.

In some of the food dyes cases, they're not fully banned, but they require a warning label similar to the warning label you would have on cigarettes. Yeah, absolutely. And the warning label says, ingredients in this food product may impair your children's learning ability and may cause behavioral disorders in your children. Right. And so, yeah. I'm making that shit up.

In some of the food dyes cases, they're not fully banned, but they require a warning label similar to the warning label you would have on cigarettes. Yeah, absolutely. And the warning label says, ingredients in this food product may impair your children's learning ability and may cause behavioral disorders in your children. Right. And so, yeah. I'm making that shit up.

In some of the food dyes cases, they're not fully banned, but they require a warning label similar to the warning label you would have on cigarettes. Yeah, absolutely. And the warning label says, ingredients in this food product may impair your children's learning ability and may cause behavioral disorders in your children. Right. And so, yeah. I'm making that shit up.

This is real.

This is real.

This is real.

This is not crazy sensationalist like we want to regulate everything. And then personally, both of my children are very affected by Red 40 in particular, where my son will come back from a birthday party and he'll be acting like a lunatic. He'll be jumping off the walls. He won't be able to sit still. And my wife and I will literally say to him, Tyson, what did you eat?

This is not crazy sensationalist like we want to regulate everything. And then personally, both of my children are very affected by Red 40 in particular, where my son will come back from a birthday party and he'll be acting like a lunatic. He'll be jumping off the walls. He won't be able to sit still. And my wife and I will literally say to him, Tyson, what did you eat?

This is not crazy sensationalist like we want to regulate everything. And then personally, both of my children are very affected by Red 40 in particular, where my son will come back from a birthday party and he'll be acting like a lunatic. He'll be jumping off the walls. He won't be able to sit still. And my wife and I will literally say to him, Tyson, what did you eat?

And he'll say, oh, I had some Skittles or, oh, I ate some Charms Blow Pops or, oh, I had some Fruit Loops or whatever it is. And when we remove the food diet from their diets, it is a noticeable behavioral change. And there are countless parents that I have met that notice the same thing.

And he'll say, oh, I had some Skittles or, oh, I ate some Charms Blow Pops or, oh, I had some Fruit Loops or whatever it is. And when we remove the food diet from their diets, it is a noticeable behavioral change. And there are countless parents that I have met that notice the same thing.

And he'll say, oh, I had some Skittles or, oh, I ate some Charms Blow Pops or, oh, I had some Fruit Loops or whatever it is. And when we remove the food diet from their diets, it is a noticeable behavioral change. And there are countless parents that I have met that notice the same thing.

And so the biggest issue that I had with Kellogg was- Yeah, there's over 90, I was thinking there's over 92 papers documenting the role of

And so the biggest issue that I had with Kellogg was- Yeah, there's over 90, I was thinking there's over 92 papers documenting the role of

And so the biggest issue that I had with Kellogg was- Yeah, there's over 90, I was thinking there's over 92 papers documenting the role of

But they made this pledge, Mark. They made a pledge that said, in 2015, we will remove all artificial food dyes from our foods by 2018. And quietly, and this is where Vani comes in,

But they made this pledge, Mark. They made a pledge that said, in 2015, we will remove all artificial food dyes from our foods by 2018. And quietly, and this is where Vani comes in,