Jason Karp

So acknowledging that, I said, well, let's go after the easiest, most ridiculous part of what they do wrong, which is they make a superior, safer version of the same exact cereal. So let's just take Froot Loops as an example. They make a Canadian version of Froot Loops. that they undoubtedly produce in this country, in the US.

So acknowledging that, I said, well, let's go after the easiest, most ridiculous part of what they do wrong, which is they make a superior, safer version of the same exact cereal. So let's just take Froot Loops as an example. They make a Canadian version of Froot Loops. that they undoubtedly produce in this country, in the US.

They already make it and they already have the formulation for it here and they ship it up to Canada. And yet the one that they sell here has red 40, yellow five, yellow six, blue one, and BHT. All of those ingredients are not included in their international version of Froot Loops.

They already make it and they already have the formulation for it here and they ship it up to Canada. And yet the one that they sell here has red 40, yellow five, yellow six, blue one, and BHT. All of those ingredients are not included in their international version of Froot Loops.

They already make it and they already have the formulation for it here and they ship it up to Canada. And yet the one that they sell here has red 40, yellow five, yellow six, blue one, and BHT. All of those ingredients are not included in their international version of Froot Loops.

When people say like, okay, so they know how to make the better version. They're already making it. They're already selling the better version. Right. Why do they sell Americans the shittier, less safe version here? There's two reasons.

When people say like, okay, so they know how to make the better version. They're already making it. They're already selling the better version. Right. Why do they sell Americans the shittier, less safe version here? There's two reasons.

When people say like, okay, so they know how to make the better version. They're already making it. They're already selling the better version. Right. Why do they sell Americans the shittier, less safe version here? There's two reasons.

The first reason, which is obvious, is it's a little more expensive to use natural food colorings than it is to use artificial food dyes that are derived from petroleum.

The first reason, which is obvious, is it's a little more expensive to use natural food colorings than it is to use artificial food dyes that are derived from petroleum.

The first reason, which is obvious, is it's a little more expensive to use natural food colorings than it is to use artificial food dyes that are derived from petroleum.

Yeah.

Yeah.

Yeah.

Yeah, and so maybe it's... Maybe it's a few pennies per box is what they would have to spend. The second reason, which there was like a fiasco that happened with Trix cereal, where they've acknowledged that natural food colorings are less bright. And when they're less bright, they're less attractive to children. And it doesn't affect the taste, by the way.

Yeah, and so maybe it's... Maybe it's a few pennies per box is what they would have to spend. The second reason, which there was like a fiasco that happened with Trix cereal, where they've acknowledged that natural food colorings are less bright. And when they're less bright, they're less attractive to children. And it doesn't affect the taste, by the way.

Yeah, and so maybe it's... Maybe it's a few pennies per box is what they would have to spend. The second reason, which there was like a fiasco that happened with Trix cereal, where they've acknowledged that natural food colorings are less bright. And when they're less bright, they're less attractive to children. And it doesn't affect the taste, by the way.

The colorings have nothing to do with the taste. So they have come out and they have tried to say, when they've been kind of publicly shamed for this, is that Americans want the brighter cereal. That's what they say.

The colorings have nothing to do with the taste. So they have come out and they have tried to say, when they've been kind of publicly shamed for this, is that Americans want the brighter cereal. That's what they say.

The colorings have nothing to do with the taste. So they have come out and they have tried to say, when they've been kind of publicly shamed for this, is that Americans want the brighter cereal. That's what they say.