Jason Karp

And that business still does $2.7 billion a year, which is millions and millions and millions of customers. And, you know, definitely over, you know, hundreds of millions of boxes of cereal. Definitely, hopefully not any of my patients listening are eating cereal for breakfast. Correct.

Cereal period.

Cereal period.

Cereal period.

Yes. And they made a television commercial, which I would urge you guys to Google and watch it because it looks like a Saturday Night Live sketch. And Tony the Tiger comes into a family who are about to sit down for dinner. And there's two kids. And he comes and he starts going, cereal for dinner, cereal for dinner. And it says like, let's give chicken the night off.

Yes. And they made a television commercial, which I would urge you guys to Google and watch it because it looks like a Saturday Night Live sketch. And Tony the Tiger comes into a family who are about to sit down for dinner. And there's two kids. And he comes and he starts going, cereal for dinner, cereal for dinner. And it says like, let's give chicken the night off.

Yes. And they made a television commercial, which I would urge you guys to Google and watch it because it looks like a Saturday Night Live sketch. And Tony the Tiger comes into a family who are about to sit down for dinner. And there's two kids. And he comes and he starts going, cereal for dinner, cereal for dinner. And it says like, let's give chicken the night off.

And this was an actual television commercial. Not a parody. Yeah, not a parody. And it got, thankfully, it got, he got skewered in social media and this was sort of, you know, all over the internet and people started talking about boycotting. And he made it about food cost. He basically said, inflation has gone up a lot. So if you are cost conscious, you should eat cereal for dinner.

And this was an actual television commercial. Not a parody. Yeah, not a parody. And it got, thankfully, it got, he got skewered in social media and this was sort of, you know, all over the internet and people started talking about boycotting. And he made it about food cost. He basically said, inflation has gone up a lot. So if you are cost conscious, you should eat cereal for dinner.

And this was an actual television commercial. Not a parody. Yeah, not a parody. And it got, thankfully, it got, he got skewered in social media and this was sort of, you know, all over the internet and people started talking about boycotting. And he made it about food cost. He basically said, inflation has gone up a lot. So if you are cost conscious, you should eat cereal for dinner.

What he didn't say is that the big food companies have taken anywhere between 40% and 70% price increases over the last three years. Oh, it's inflation. We get another price. They have done the most inflation of almost anybody. And so when I saw that, I thought, this is enough. Like, this is enough.

What he didn't say is that the big food companies have taken anywhere between 40% and 70% price increases over the last three years. Oh, it's inflation. We get another price. They have done the most inflation of almost anybody. And so when I saw that, I thought, this is enough. Like, this is enough.

What he didn't say is that the big food companies have taken anywhere between 40% and 70% price increases over the last three years. Oh, it's inflation. We get another price. They have done the most inflation of almost anybody. And so when I saw that, I thought, this is enough. Like, this is enough.

I need to take a stand as a father and as a concerned citizen, and I need to let people know that this is really happening about the food dyes. Marie Antoinette moment. Let them eat cake. Let them eat cornflakes. Yeah. And of course, like I would never advocate eating cereal. And some of the comments that we got back were, well, people shouldn't eat cereal, period. Right.

I need to take a stand as a father and as a concerned citizen, and I need to let people know that this is really happening about the food dyes. Marie Antoinette moment. Let them eat cake. Let them eat cornflakes. Yeah. And of course, like I would never advocate eating cereal. And some of the comments that we got back were, well, people shouldn't eat cereal, period. Right.

I need to take a stand as a father and as a concerned citizen, and I need to let people know that this is really happening about the food dyes. Marie Antoinette moment. Let them eat cake. Let them eat cornflakes. Yeah. And of course, like I would never advocate eating cereal. And some of the comments that we got back were, well, people shouldn't eat cereal, period. Right.

And part of my activism and part of what we're doing with Human Co., my business, is to recognize that we're at a certain moment in time and we have to meet people where they're at. And so instead of coming out and saying nobody should eat cereal, which of course they shouldn't. No. I'm acknowledging that there's $2.7 billion of Kellogg cereal sold in this country right now. That's a big number.

And part of my activism and part of what we're doing with Human Co., my business, is to recognize that we're at a certain moment in time and we have to meet people where they're at. And so instead of coming out and saying nobody should eat cereal, which of course they shouldn't. No. I'm acknowledging that there's $2.7 billion of Kellogg cereal sold in this country right now. That's a big number.

And part of my activism and part of what we're doing with Human Co., my business, is to recognize that we're at a certain moment in time and we have to meet people where they're at. And so instead of coming out and saying nobody should eat cereal, which of course they shouldn't. No. I'm acknowledging that there's $2.7 billion of Kellogg cereal sold in this country right now. That's a big number.

So acknowledging that, I said, well, let's go after the easiest, most ridiculous part of what they do wrong, which is they make a superior, safer version of the same exact cereal. So let's just take Froot Loops as an example. They make a Canadian version of Froot Loops. that they undoubtedly produce in this country, in the US.