Jason Karp

For the first few years, for the first many years, we didn't have outside investors. And so it was just a family operation. And we hired consultants that showed us how to do kind of typical restaurant stuff. But what we knew was what to include and we knew what not to include. And we came up with the name Hugh.

For the first few years, for the first many years, we didn't have outside investors. And so it was just a family operation. And we hired consultants that showed us how to do kind of typical restaurant stuff. But what we knew was what to include and we knew what not to include. And we came up with the name Hugh.

For the first few years, for the first many years, we didn't have outside investors. And so it was just a family operation. And we hired consultants that showed us how to do kind of typical restaurant stuff. But what we knew was what to include and we knew what not to include. And we came up with the name Hugh.

Because our slogan, based on all of the research that I had done that cured me, was get back to human. Because I believe that part of the reason or most of the reason we're all so sick is that we don't live in a way that is consistent with how we evolved and how we thrived. And I believe today we are in a true slow motion apocalypse. And I'll get to some stats in a second. I'm with you.

Because our slogan, based on all of the research that I had done that cured me, was get back to human. Because I believe that part of the reason or most of the reason we're all so sick is that we don't live in a way that is consistent with how we evolved and how we thrived. And I believe today we are in a true slow motion apocalypse. And I'll get to some stats in a second. I'm with you.

Because our slogan, based on all of the research that I had done that cured me, was get back to human. Because I believe that part of the reason or most of the reason we're all so sick is that we don't live in a way that is consistent with how we evolved and how we thrived. And I believe today we are in a true slow motion apocalypse. And I'll get to some stats in a second. I'm with you.

And we are in what I call a metacrisis, a crisis of physical health, mental health, and planetary health. And it's the worst it's ever been in human history.

And we are in what I call a metacrisis, a crisis of physical health, mental health, and planetary health. And it's the worst it's ever been in human history.

And we are in what I call a metacrisis, a crisis of physical health, mental health, and planetary health. And it's the worst it's ever been in human history.

Yeah. Yes, what prompted the letter originally was when Kellogg came out and recommended cereal for dinner. And I don't know.

Yeah. Yes, what prompted the letter originally was when Kellogg came out and recommended cereal for dinner. And I don't know.

Yeah. Yes, what prompted the letter originally was when Kellogg came out and recommended cereal for dinner. And I don't know.

Yeah, I don't know if you saw this, but basically.

Yeah, I don't know if you saw this, but basically.

Yeah, I don't know if you saw this, but basically.

Yeah, so tone deaf. Cereal in this country is in secular decline. And Kellogg was originally a conglomerate and they split about a year and a half ago into two companies. One's called Kelanova, which is mostly international and snacks. And then they isolated the US North American cereal business, just cereal. And it's just North America.

Yeah, so tone deaf. Cereal in this country is in secular decline. And Kellogg was originally a conglomerate and they split about a year and a half ago into two companies. One's called Kelanova, which is mostly international and snacks. And then they isolated the US North American cereal business, just cereal. And it's just North America.

Yeah, so tone deaf. Cereal in this country is in secular decline. And Kellogg was originally a conglomerate and they split about a year and a half ago into two companies. One's called Kelanova, which is mostly international and snacks. And then they isolated the US North American cereal business, just cereal. And it's just North America.

And that business still does $2.7 billion a year, which is millions and millions and millions of customers. And, you know, definitely over, you know, hundreds of millions of boxes of cereal. Definitely, hopefully not any of my patients listening are eating cereal for breakfast. Correct.

And that business still does $2.7 billion a year, which is millions and millions and millions of customers. And, you know, definitely over, you know, hundreds of millions of boxes of cereal. Definitely, hopefully not any of my patients listening are eating cereal for breakfast. Correct.