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Jason Pearsall

๐Ÿ‘ค Speaker
266 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

Ended up selling Club Caddy to Constellation in 2020.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

CSI is the largest acquirer of vertical market software companies in the world.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

On average, we look for about an average of 15,000 ARPU per unit.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

Yeah, Nathan, thanks for having me.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

Yeah, that's an interesting backstory.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

So my father was a country club general manager.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

I worked at a golf course my entire life.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

After college, I got involved in early stage startup.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

We had an exit and I bought a golf course.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

Then in operating our golf course, recognized that

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

There wasn't a SaaS solution that was designed to handle a club like we had purchased and started building a SaaS solution in 2015 that became Club Caddy and is Club Caddy today.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

Yeah, so it's an entire ERP system for golf courses, which would include, obviously, things like point of sale and inventory and employee management, but also tee time reservations and membership management and their mobile apps and websites and web apps and everything associated with everything it takes to run and manage a golf course.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

So that's what we build.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

Golf courses vary, right?

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

Some golf courses may have...

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

four restaurants and two bars and six different properties.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

And some golf courses might have nine holes in a snack bar and one counter.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

And so the profile on a golf course could range somewhere between a couple thousand dollars and tens of thousands of dollars a year in SAS, depending on the scope of the services that they use.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

They're higher than that.

SaaS Interviews with CEOs, Startups, Founders
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook

And so on average, we look for about an average of 15,000 ARPU per unit, yeah.

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