Jason Pearsall

Well, you can't just use one without the other, right?

And so each of these products exist into a single app.

And so it's one app with all of these that we just turn on in the back end for them to work together.

And so if you're going to book a golf outing at a golf course, that's going to include food and beverage elements, scheduling out rooms so that, you know, that room's not double booked.

It's going to include accounting GL codes that have to be hit.

And so

The complexity of a golf course is that it's many small businesses and one that all have to operate and communicate together under a single customer profile.

Yeah.

When you build vertical market software, it helps when you are already connected to that industry, right?

So I owned a golf course.

I had other golf course owners and operators who were within my network and, you know, we bounce and trade ideas and I would talk to them about their pain points and their, you know, their difficulties and,

I ended up a couple of general managers that were early users of my software eventually became the early employees of Club Caddy.

And so, you know, it started off through conversations and really understanding what the pain points were that other golf courses that we wanted to service were going through.

And then once we had a pretty good understanding of our own pain points and also having validation and learning other ones that other golf courses were going through, it gave us, you know, endless opportunity to build product to solve it.

Look, when we went into it, there's a lot of competition.

People want to build golf software.

And so when we went into it, there were mature competitors.

solutions for full clubs, not just like a golf course with a point of sale and a tee sheet, but needing, you know, events and weddings and restaurants and dining reservations and all kinds of other other apps as well.

There were mature solutions that were server based.

There were the first wave of cloud solutions that were not yet mature in their depth.