Jason Pearsall

Yeah.

I mean, it's part of the CSI model and definitely we are.

It's not something that I really measure because that's measured...

you know, amongst our M&A team and we look for synergies across the group.

The big one is automated engine optimization.

So we intentionally are making investments to make sure when somebody asks you at GBT what the best golf management software is, they're finding us, right?

And so that is different than SEO.

Yeah.

So ultimately, you do know.

It does give you the answers, right?

So it tells you right there that Capterra is a huge source of it.

It tells you then best country cloud management software.

So you'll go to these sites and you'll look at where is AEO searching, but more importantly,

Of course, every product can be found by answer engines if they have a schema.

Not sure if you're familiar with schema, but I think it was late 90s, beginning of web domains, there was something called schema.org.

And they basically said, we need to have a common set of structured data so we understand how to interpret a website.

This is what AEO looks for is schema.

And so when we've invested in optimizing schema and going out and

where GPT is looking for sources, trying to be relevant and at the top of those places so that you're found in those results.

It's an ongoing effort.