Jason Pearsall

I mean, I think you have to do both.

It's just like trying to rely on a single channel and hoping that it's going to be effective.

The most effective will be the combination of all of those.

I think we also get a little bit more intentional.

And so we're going to say like, you know, search semi-private golf course software, something that's, you know, where we're trying to understand ourselves.

And those are the keywords that we focus on.

So it's not just like, let's go at the top of the funnel on keywords.

It's trying to be strategic of,

What are the keywords that my ICP is searching for and making sure that I'm number one there and not just everywhere.

I don't.

I know that we have now added within HubSpot is the lead source and origin source.

And there's been a couple dozen this year that have come in through it.

But, you know, we just started tracking it within the last six, seven months.

Yeah.

I had the opportunity to take on a long-term lease of a Donald Ross golf course that was purchased by a municipality and ultimately had been...

Abandoned is not the right word, but it was running to the ground, right?

And so the golf course was dead.

It wasn't open for a season.

All the greens had died.

Everything was overgrown.