Jason Pearsall

There was a lot of deferred maintenance that hadn't been maintained in a couple of decades.

And so I took on a long-term lease for a golf course called Warren Valley in 2022.

And we did a complete restoration of the facility, T to green, all new car paths, all new greens, all new tee boxes.

I mean, everything.

complete bunker restoration, the original bunker or the original Donald Ross design.

And then we had documented the whole story.

So about a month ago, we launched this this channel called Golf Follies and, you know, really goes through the whole story of that restoration.

Can't believe it.

It's been incredible.

Like we thought we'd build we'd get this story out and build up hype for it and benefit from in the spring.

We rolled it out in October, the end of October and all throughout November.

Every single day we had golfers coming in asking about the Instagram page or mentioning the Instagram page.

So I cannot believe how much success we've had with it.

I mean, if every day is, let's say, four to eight golfers and every foursome is $250, right?

So, I mean, you're looking at thousands of dollars a week.

And this is minimal effort in 45 days of work.

And honestly, we've had a lot of fun doing it.

So it's not it hasn't even been it's been the most fun marketing campaign I've ever done.

I am 41.

41.