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Jason Schreier

πŸ‘€ Speaker
4266 total appearances

Appearances Over Time

Podcast Appearances

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

OK, my one more thing is Planet Money, which is an NPR podcast, but it's also a brand new book that just came out that is really, really cool.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So the Planet Money book is kind of a collection of stories, some of which have been reported in the podcast, some of which are new for the book and all of which have been adapted into text form for the book.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

many of which just kind of or all of which just kind of are designed to inform people as to how money works and how the economy works through these kind of interesting narratives.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And it's really cool.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I'll give you guys an example, which is the opening story, which I found absolutely fascinating, which is about these food banks.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And it's about how this this food bank in Alaska had this issue, which is that they were someone donated to them five gallons of pickles and

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And they were like, look, we appreciate getting donations, but nobody wants this five-gallon pickles.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

We can't do anything with these.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And so this kind of food bank, Feeding America, they looked around and they realized that they had an issue.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And they brought in some economists to try to help them fix it.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And their issue is that essentially they were running it kind of...

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I don't know, in almost like Soviet Russia, like a kind of communist style or socialist style commune where you have the centralized location and they just decide, based on whatever information they have, how to distribute the food to different places based on what they think is fair.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And they do it in a way that they hope will be equitable for everybody.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

But it was very difficult for them to have enough information about all these different food banks to be able to actually distribute what they wanted.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And so they brought in these economists, and these economists put together a market system.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And they went through different iterations of it, but eventually landed on this idea that every single food bank would get fake money and be able to bid on different food items.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And it would have to be a blind bid, so they wouldn't be outbidding each other.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And what they did was they gave more money to the poorer food banks, the food banks that were in more remote cities, and less money to the ones that had a lot of donations and were in richer cities, better off cities in the first place.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And they found that with this system, they learned so much about how to be more efficient because the prices that these different items would land on taught them so much about how...

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

to collect and what to collect and what to encourage people to donate and what to buy with their money, that it wound up leading to a way more efficient system, which I thought was really fascinating.