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Jason Schreier

πŸ‘€ Speaker
4266 total appearances

Appearances Over Time

Podcast Appearances

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

It was like peanut butter, turns out, is way more valuable than they had any idea.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And they learned so much from the prices of peanut butter getting driven up by this fake money eBay system.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And it's really fascinating.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And then the book's authors kind of extrapolate on this by being like, prices are not just kind of like a thing that you look at and you're like, okay, this is not just a piece of information for you, but also almost like a newspaper.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Like, you can learn so much from the price of something in that it signifies not just how much something costs for you at the store, but also...

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

the way that the crops for peanuts worked that year in whatever country that peanuts are grown, or the amount of oil that it took to ship those peanuts across the sea, and how prices just kind of changing can just teach you all this stuff about the world and how much you can learn from them.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Really fascinating book.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And then even more fascinating is that Planet Money, the podcast, did a...

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I believe, four-episode series about how the book was made.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And so if you're interested in the nitty-gritty of book publishing, you can listen to this series by this guy, Alexei Horowitz-Gazi, this reporter of theirs, who goes behind the scenes.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And the first episode is about how a book is pitched and bid on by publishers.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And the second one is about how they decide where to print a book.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And they just dive deep into the creation

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

of this book that's that's very planet money of them that's very cool very cool compliment to it um turns out they reveal in this podcast series this book got an advance of more than one million dollars which is a lot of money for a book an incredibly popular podcast i bet it

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Yeah, I mean, it's it's sold.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I believe it's already sold more than 100,000 copies.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So it's justified that advance and then some.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

But yeah, but I've been I'm about halfway through the book and I really enjoying it.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

It jumps around.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

It's like a whole bunch of different kind of stories from all over the world.