Jason Schreier

To get this back to something that maybe we do, we can kind of tangibly talk about what's effective online.

or isn't, um, when I am marketing books and trying to sell those, um, there's kind of a strategy that I found quite successful or kind of like a, I don't know, maybe this is a truism, but I think, I mean, I actually, I think it's real truisms can be true.

So yeah, it's a truism.

Um, we're like, yeah, exactly.

You hear about something once, and you might be like, oh, yeah, okay, that sounds kind of cool.

I'll check it out one day.

You start hearing about it two, three, four, five times in various ways, and you're like, you know, actually, I kind of want that right now.

And especially if it's good.

Like, there has to be a quality level for this to be effective, and it has to be positive word of mouth for the most part.

Yeah.

One of the reasons that for Play Nice a couple years ago I went on every single gaming podcast I possibly could is just to make people feel like, oh, everybody's talking about this book, this book is everywhere, Jason has all these stories, people really like it, and it got really positive reviews, which is also very helpful.

Um, but not to say that I was trying to connive or anything, but I wanted people to, um, hear enough about the book that if they were interested and wanted to read it, that like, it felt like, oh, okay.

Like Jason's out there talking about it.

Like I keep hearing it in my, on all these different podcasts.

Maybe I should go buy this.

As opposed to like, if I just talked about it on triple click or something, maybe a bunch of our listeners would be like, oh, that sounds pretty cool.

And then never think about it again.

So you want to kind of like get something in someone's head as much as possible, which again, I mean, it sounds kind of manipulative when you say it out loud, but it's very effective.

And I don't see it as manipulation because like I wouldn't be doing it if it wasn't something I was super proud of and wanted people to read and would probably give away for free if I could.

Yeah, one other quick thought is, like, something that I see sometimes that just makes me so mad is, like, when a game will come out and I know that it's something I would have really liked if, like, the people behind it had thought to reach out to me two weeks earlier.