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Jason Schreier

๐Ÿ‘ค Speaker
2874 total appearances

Appearances Over Time

Podcast Appearances

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So, maybe even, I'm not even thinking about the commercial aspect of it, just kind of the artistic aspect of it.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Again, this is the generous theory.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Maybe people just kind of like, if you're male, you're inclined to make something about a male character, and then afterwards you want to try something different.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I would throw out a similar theory to that, I suppose.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

First, one game that comes to mind actually is Mina the Hollower, right?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Because is the Shovel Knight canonically male?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I actually realized that maybe the Shovel Knight's gender is not established.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So anyways, that just came to mind.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

But my modified version of that theory, or at least something I've noticed with a few of these games, is that I think that's true, Jason.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And also, a lot of times these games launch with a male protagonist, and then it just turns out that in that first game,

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

there is a secondary character who is a woman who then winds up being the most interesting character in the game.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Like I'm thinking of The Last of Us where Ellie, who was playable in the first Last of Us, there were periods where you played as her, but she was the heart of the game and over the course of the game, I mean, her character was so important and then playing as her was so cool

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

that then they made an expansion where you played as Ellie.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And then in the sequel, it's like just fully, you know, you're Ellie.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Like, I think that trajectory is also a thing.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I think that's also true of Hollow Knight, where, you know, Hornet is by far the most striking character in Hollow Knight.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

You see Hornet move once and you're like, I want to play as her.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And so I think they knew that and they had made that, you know, the goal for the first game for their Kickstarter, right?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So they were kind of aware from the beginning, well, she's really cool and people are going to want to play as her.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I think that sometimes it's just a logical outgrowth of making one of your most interesting and coolest-looking characters a female character, and then you get to make a sequel, so it's like, well, yeah, let's make her the star.