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Jason Schreier

๐Ÿ‘ค Speaker
2874 total appearances

Appearances Over Time

Podcast Appearances

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Kirk here as I'm editing the episode, and I wanted to just add a little bit to that, which isn't something I usually do, but I had this thought while I was listening back and editing that the phenomenon that I'm talking about is also kind of an outgrowth of video game protagonist problems, where a lot of times the protagonist is the least interesting character in the game,

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Either like they're silent or they just are kind of a blank slate because all the stuff is happening around them and they want the player to be able to project themselves onto them.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

They kind of need to just exist in the world to provide a viewpoint for the player.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And then as a result, the supporting characters are like all way more interesting.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And so then eventually it's just natural that you would want to tell a story about those characters because...

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

by the design of video games, the supporting cast tends to just be more interesting than the protagonist, at least the way that a lot of video games are made, or the kinds of games that we're talking about are made.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So it's kind of an additional thought that I had that just seemed worth interjecting here, because I thought it was interesting.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Okay, anyways, back to the show.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Yeah.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I mean, in what, in 2017, I guess, Sony can launch a major successful franchise in Horizon Zero Dawn with a female protagonist that like has just gone on to star that female protagonist.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And that's, you know, it's Aloy's series.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And I know some people are very weird about Aloy, but at the same time, the games are successful.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

They're really good.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And it was just a matter of fact thing, even by 2017 of like, yep, we're launching a major AAA open world series with a female protagonist.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And that's, people are going to like it because it's going to be a great game and she's a great character.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

By the way, one subversion of all this is Housemarque releasing Returnal with a female protagonist in 2021 and then going to a male protagonist for the spiritual successor.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Right, we've come full circle.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

of that I mean I know you're kidding there but it is an indication of how far we've come that now just a series will launch like Control Control is actually a great example of a you know triple A maybe double A game with a female lead and then they're like yeah we're making another one we're just gonna have it be a different character it does it does bolster my point that I think sometimes people just spent five years making one thing and they're like we want to do something different we need something new for this yeah I think your point is

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

A female protagonist.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Okay, let's do a couple more.