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Jason Schreier

๐Ÿ‘ค Speaker
2874 total appearances

Appearances Over Time

Podcast Appearances

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

It's obviously much more complicated than that.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

But I will say, just kind of looking towards the current game, I can share a few things that I do know.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I actually interviewed the current president of Studios Now.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Not the CEO, the guy who was accused of anything, but this guy.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Ed Tomaszewski, who came from Private Division and joined Zalm in 2022.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And he's a really interesting guy.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I spoke to him about a bunch of stuff that'll be in a story on Bloomberg on Friday, I believe.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And a few things he told me.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

One is that there actually are a few people, I'm trying to get the exact number, but there are some people who worked on Disco Elysium who are working on this new game and just stuck around at CDO Zalm.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So it's not totally new people, even though a lot of the core creative team and the people who like

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

created the ip essentially created the story robert kurwitz who is the right of the main writer um he is no longer there um i think one of the reasons they chose to do a new ip is is for that reason and it's more of it's a very different kind of game i mean it's it's the same genre and style but this is a spy game rather than a game about a kind of an inept cop and his partner um

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

A few other things he told me that I thought were really interesting, just a couple of fun little anecdotes.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

One is that Studio Zaum has unionized, and he was telling me that after reviewing their requests and having a bunch of conversations with them, he and management decided to voluntarily recognize the union, which is something that it's essentially what management does when they're like, you know what, we're cool with people, we don't want to

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

drag this out and turn it into a fight.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So instead we want to work together to create a better environment for everybody.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I thought that was an interesting, an interesting bit of context here.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

He told me that they work 35 hour work weeks.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And for this game, they had one month of crunch where they added 10 hours to that.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So they worked.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So their version of quote unquote crunch was 45 hours work week.