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Jason Schreier

๐Ÿ‘ค Speaker
2874 total appearances

Appearances Over Time

Podcast Appearances

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And it was all like paid over time.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Wow.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Uh, he told me, and this is the anecdote that you guys are going to crack up at.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

He told me that, um, he told me that during development, they went on what he called a good old fashioned clanker hunt where he got a posse.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

This is Ed's words of three other people.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And they went out and put together a questionnaire and surveyed every single person on the dev team and made them sign, uh, sign this attestation saying, I did not use generative AI in this game under punishment of losing my job.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Kind of a good old fashioned clanker hunt is what Ed says.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I was like, does that mean like they couldn't use Google?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Like he was like, of course there's like nuance here.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Like, but the, the, the core idea is like nothing, no content, no generative AI content is in this game.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I was like, wow, you are saying things that gamers will love to hear.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Well, and I would imagine now, given how many developers now have had to eat crow after it turns out there's, like, gen AI art in the background of some scene that, like, probably half the people on the team didn't even know was there.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Like, I can imagine now going around and being like, guys, please don't do this to me.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Like, just promise me you didn't do this to me.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

so funny because it feels like like that almost feels like uh just a a gut response to this idea that they're gonna be launching this game under the shadow of this controversy surrounding disco elysium and all it's just like we want to do anything possible that is the opposite of controversy that will make people realize we're like that that we're trying to do what's right here despite what's all this legal drama and the uh people quitting and all of that stuff that happened in the past

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Um, and yeah, I mean, it seems like, uh, uh, obviously this is a new team of people who worked really hard making this game, um, obviously a messy intractable situation.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So I'm not going to be like, I'm not going to tell people how to feel one way or another about what happened to those creatives.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Um, but this feels like it's kind of something new, uh, that is, that is out there and zero praise.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I'll be very interested to see what it's like.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

A spy game in that style sounds pretty cool, and it was a lot of fun playing Esoteric Ebbs, so I'm apparently infinitely hungry for this type of game, so I'll play another one.